Uralkali SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1892

SWOT analysis of Uralkali analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Uralkali SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Uralkali to benchmark its business & performance as compared to the competitors and industry. Uralkali is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Uralkali competitors and elaborates Uralkali market segmentation, target group, positioning & Unique Selling Proposition (USP).

Uralkali SWOT, Competitors, Marketing STP & Brand analysis Table
Uralkali Brand Analysis
Parent Company

Formed by the merger of OJSC(Open Joint Stock Company) Uralkali and OJSC Silvinit


Alkali chemicals (potassium), specialized chemicals


Industrial Products and Chemicals

Tagline/ Slogan

Innovation through Nature


World’s number 1 potash producer by output

Uralkali STP

Customers looking for economical products with good quality

Target Group

Farmers and wholesalers dealing in the purchase of readymade fertilizers


World’s number 1 potash producer by output

Uralkali SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Uralkali. Strengths are:

1. Vertically integrated company starting right from ore mining to the final supply of potassium and its compounds to the customers
2. More than 13,000 employees stationed at the main production unit at Berezniki, Russian Federation
3. Revenue and net profits steady and increasing
4. Plan to become one of the largest potash producers of the world
5. Uralkali’s sales geography covers more than 40 countries


Here are the weaknesses in the Uralkali SWOT Analysis:

1.  Seasonal agricultural demand prohibits revenue inflows for the company over the financial year


Following are the Opportunities in Uralkali SWOT Analysis:

1. Demand for fertilizers is growing due to high food production outputs
2.Merger with Silvinit have increased revenues and profits for Uralkali

3. Export sales in more than 40 countries across the world have greatly helped in creating diverse markets and customers for the company


The threats in the SWOT Analysis of Uralkali are as mentioned:

1. Environmental bodies have put stringent bans on many of the company’s processes and networks
2. Fierce competition from fertilizer producing companies in other parts of the world
3. Very low rate of demand due to availability of substitutes and alternate nutrients

Uralkali Competition

Below are the top 3 Uralkali competitors:

2. Yara International
3. Potash of Saskatchewan

The brandguide table above concludes the Uralkali SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Uralkali. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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