Incitec Pivot Limited SWOT Analysis, USP & Competitors

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SWOT Analysis of Incitec Pivot Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Incitec Pivot Limited

Parent Company

Incitec Pivot Group, formed by the merger of Incitec Fertilizers and the Pivot Group




Industrial Products

Tagline/ Slogan

Because the land is your life.


Market leader in the supply of fertilizers in Australia



Customers and businesses in geographically distant nations, looking for customized and value-for-money products in order to maximize productivity.

Target Group

Customers using and trading fertilizers and in the business of water treatment, manufacturing processes and industrial operations.


Positioned on the top 50 ASX-listed companies as the largest supplier of fertilizers in Australia.

SWOT Analysis


1. Based out of Australia, with operations in North & South America, Asia and Africa.
2. Employee strength of more than 5,000 spanning the businesses of fertilizers, explosives and global manufacturing.
3. Strong customer relationships developed across all nations in which the company operates.
4. Focus on sustainable R&D with large-scale investment going up to $ 5 million
5. Strong financial position and brand image


1. Maintenance of manufacturing facilities is delayed and not in sync with the production days.
2. Unequal distribution of investment in the three businesses leading to poor performance.


1. Strategic acquisitions of Dyno Nobel and Southern Cross Fertilizers have expanded the company’s operations and created a new market of potential customers across the globe.
2. Long-term deals with several low-key nations such as Nauru and Zanzibar to develop phosphate mining and generate employment.
3. India and China are strong potential markets for the company’s growth and investments are already in full-swing.


1. Several international trade regulations have imposed a ban on imports to the company’s fertilizer plants.
2. Environmental bodies have threatened to file cases against the company’s manufacturing processes.
3. Government schemes to aid foreign trade have adversely affected the company’s forex reserves.



1. United Phosphorus
2. Monsanto Corp.
3. Potash of Saskatchewan

The table above concludes the Incitec Pivot Limited SWOT analysis along with its marketing and brand parameters.


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