Kingboard Chemical Holdings SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2023

SWOT analysis of Kingboard Chemical Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kingboard Chemical Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kingboard Chemical Holdings to benchmark its business & performance as compared to the competitors and industry. Kingboard Chemical Holdings is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Kingboard Chemical Holdings competitors and elaborates Kingboard Chemical Holdings market segmentation, target group, positioning & Unique Selling Proposition (USP).

Kingboard Chemical Holdings SWOT, Competitors, Marketing STP & Brand analysis Table
Kingboard Chemical Holdings Brand Analysis
Parent Company

Paul Cheung Kwok Wing’s royal family


Specialty chemicals


Industrial Products and Chemicals

Tagline/ Slogan

Kaiteki (Sustainability. Health. Comfort)


Global Market leader in the production of laminates and largest PCB manufacturer in China.

Kingboard Chemical Holdings STP

High – end customers looking for premium quality products and services.

Target Group

Customers catering to the manufacture of industrial products and electronic appliances.


World’s number 1 producer of laminates.

Kingboard Chemical Holdings SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kingboard Chemical Holdings. Strengths are:

1. Main operations in China and Thailand with more than 70 manufacturing facilities spanning these 2 regions.
2. Holds more than 4 million square meters of gross floor area at primary operating sites in Guangzhou, Shanghai and Kunshan.
3. Large R&D facilities in the Chinese sites with investments up to HK $2 million.

4. More than 50,000 employees form the strong workforce
5. Strong brand reputation in China and financial stability


Here are the weaknesses in the Kingboard Chemical Holdings SWOT Analysis:

1. Overseas demand has declined due to rising foreign exchange prices and duties.
2. The Japan earthquake has severely damaged the Laminates and PCB business


Following are the Opportunities in Kingboard Chemical Holdings SWOT Analysis:

1. Joint venture with China Blue Chemicals to set up a methanol plant in China, to satisfy the ever-growing demand for methanol.
2. PCB industry’s newest venture of the HDI has also come up as a boon for the company’s high-end chemicals division.
3. Shortage of supply of methanol will increase demand up to 50,000 tonnes and this supply gap will go on expanding.

4. Strategic acquisitions of Elec & Eltek have resulted in the expansion of market share and increased demand for the company’s products in the Hong Kong region.


The threats in the SWOT Analysis of Kingboard Chemical Holdings are as mentioned:

1. Land and labor costs are increasing consistently which leads to increased capital inputs for setting up new facilities.
2. Raw material prices have increased beyond predictions and continue to harass the company’s process operations.

Kingboard Chemical Holdings Competition

Below are the top 3 Kingboard Chemical Holdings competitors:

1. Park Electrochemical Corp.
2. Rogers Corporation
3. SABIC Innovative Plastics US LLC

The brandguide table above concludes the Kingboard Chemical Holdings SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kingboard Chemical Holdings. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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