Rhodia SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1328

SWOT Analysis of Rhodia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Solvay Group


Specialty chemicals


Industrial Products

Tagline/ Slogan

Chemistry is our world, Responsibility is our way.


Forms the third sector wing of the Solvay Group with operations in 11 business units.



Businesses and customers in the premium category looking for improved productivity and sustainability of their products.

Target Group

Businesses and customer engaged in the manufacture of electronics, health, personal & home care products, consumer goods and other industrial products.


World leader in the development and production of specialty chemicals.

SWOT Analysis


1. Caters to geographically diverse and high-growth markets in the Asian, European, North and South American regions.
2. Operating margin expanded indicating strong financial performance.
3. Employee strength of more than 15,000 spread across 65 sites in all the above regions in which the company operates.
4. Annual sales revenue consistently growing
5. Strong brand presence in Europe


1. Limited penetration globally as compared to other leading players
2. Due to high competition, the scope for market share growth is limited


1. Acquisition agreement by Solvay group has created better growth prospects in terms of customer reach and distribution strength.
2. Eco-friendly materials are in demand across the world and Rhodia’s efforts towards this domain are most certainly promising for its future.
3. Investments in emerging economies like India and China are also promising from a growth perspective.


1. Environmental regulations have become increasingly stringent which threaten the manufacturing model of the company’s processes.
2. Excess pressure from competition with innovative products and substitutes has threatened Rhodia in the international market.



1. Ashland Inc.
2. Celanese Corporation
3. Evonik Degussa Corporation.

The table above concludes the Rhodia SWOT analysis along with its marketing and brand parameters.


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