SWOT analysis of Sigma Aldrich analyses the brand by its strengths, weaknesses, opportunities & threats. In Sigma Aldrich SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sigma Aldrich to benchmark its business & performance as compared to the competitors. Sigma Aldrich is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Sigma Aldrich SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sigma Aldrich competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Sigma Aldrich | |
Parent Company |
Sigma Aldrich Corporation – formed by the merger of Sigma International Ltd. and Aldrich Chemical Co. in 1975. |
---|---|
Category |
Specialty chemicals |
Sector | |
Tagline/ Slogan |
Inspiring Science |
USP |
Excelling in both chemical as well biochemical products to be used in scientific research as well as in the industry. |
Sigma Aldrich STP | |
Segment |
Customers looking for value-for-money products without compromising quality and performance. |
Target Group |
Customers in the healthcare, life sciences, universities, government institutions and industrial sector. |
Positioning |
A leading Life Science and High Technology company. |
SWOT Analysis of Sigma Aldrich | |
Sigma Aldrich Strengths |
Below are the Strengths in the SWOT Analysis of Sigma Aldrich: 1. With more than 7,600 employees, the company operates directly in more than 40 countries and sells its products to more than 160 countries across the globe. |
Sigma Aldrich Weaknesses |
Here are the weaknesses in the Sigma Aldrich SWOT Analysis: 1. Low operating margins due to cost-cutting initiatives means the company is not looking at sustained growth. |
Sigma Aldrich Opportunities |
Following are the Opportunities in Sigma Aldrich SWOT Analysis: 1. Strategic acquisitions of Isotec, Beijing Superior Chemicals and Instruments Co., Epichem Group ltd. and BioReliance have exposed the company to several new markets and avenues of growth. |
Sigma Aldrich Threats |
The threats in the SWOT Analysis of Sigma Aldrich are as mentioned: 1. Increased competition from several big players in the specialty chemicals sector. |
Sigma Aldrich Competition | |
Sigma Aldrich Competitors |
Below are the top 3 competitors of Sigma Aldrich: 1. Bayer AG |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sigma Aldrich. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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