Sigma Aldrich SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sigma Aldrich analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sigma Aldrich SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sigma Aldrich to benchmark its business & performance as compared to the competitors and industry. Sigma Aldrich is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sigma Aldrich competitors and includes Sigma Aldrich target market, segmentation, positioning & Unique Selling Proposition (USP).

Sigma Aldrich SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Sigma Aldrich

Parent Company

Sigma Aldrich Corporation – formed by the merger of Sigma International Ltd. and Aldrich Chemical Co. in 1975.

Category

Specialty chemicals

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Inspiring Science

USP

Excelling in both chemical as well biochemical products to be used in scientific research as well as in the industry.

Sigma Aldrich STP
Sigma Aldrich Segmentation

Customers looking for value-for-money products without compromising quality and performance.

Sigma Aldrich Target Market

Customers in the healthcare, life sciences, universities, government institutions and industrial sector.

Sigma Aldrich Positioning

A leading Life Science and High Technology company.

Sigma Aldrich SWOT Analysis
Sigma Aldrich Strengths

Below are the Strengths in the SWOT Analysis of Sigma Aldrich:

1. With more than 7,600 employees, the company operates directly in more than 40 countries and sells its products to more than 160 countries across the globe.  
2. The company boasts of more than 1,87,000 products with more than 512 services, both direct and outsourced.
3. Strong supply chain and distribution network across all operating centers.
4. There has been a revolution of improved productivity within the organization and a surge in the cost-cutting activities across all domains.

Sigma Aldrich Weaknesses

Here are the weaknesses in the Sigma Aldrich SWOT Analysis:

1. Low operating margins due to cost-cutting initiatives means the company is not looking at sustained growth.
2. Limited global brand awareness as compared to a few leading companies

Sigma Aldrich Opportunities

Following are the Opportunities in Sigma Aldrich SWOT Analysis:

1. Strategic acquisitions of Isotec, Beijing Superior Chemicals and Instruments Co., Epichem Group ltd. and BioReliance have exposed the company to several new markets and avenues of growth.
2. India and China promise tremendous growth as the industrial outlook shifts towards emerging economies.
3. Bio-chemicals are becoming increasingly popular as pro-environmental solutions.

Sigma Aldrich Threats

The threats in the SWOT Analysis of Sigma Aldrich are as mentioned:

1. Increased competition from several big players in the specialty chemicals sector.
2. International trade regulations have demolished several export benefits enjoyed by the company.
3. Global economic crisis is affecting international operations and demand for the products, and cost-cutting would not be such a good option for the company.

Sigma Aldrich Competition
Competitors

Below are the top 3 Sigma Aldrich competitors:

1. Bayer AG
2. Brenntag AG
3. Johnson Matthey PLC.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sigma Aldrich. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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