Silvinit SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1097

SWOT Analysis of Silvinit with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Uralkali Group - Formed by the merger of OJSC(Open Joint Stock Company) Silvinit and OJSC Uralkali


Alkali chemicals (potassium), specialized chemicals.


Industrial Products

Tagline/ Slogan

Innovation through Nature.


Largest potash producer in the world by output.



Customers who demand value-for-money products with good quality.

Target Group

Farmers and wholesalers catering to readymade fertilizers and suppliers of fertilizer products as well.


World’s number 1 potash producer by output.

SWOT Analysis


1. Operates through 2 main centers located in Belarus and Germany, and serving more than 50 countries across the world, in addition to the entire Russian Federation.

2. Strong distribution network comprising of eight affiliates and eight subsidiary companies.
3. Has received many awards and accolades such as the Arch of Europe, Best Russian Exporter, Eurasia Business Leader, the Golden Eagle and the Gold Mercury award for a consistent period of time.
4. Employee force of nearly 12,000
5. Strong brand name specially in Russia and its neighboring nations


1. High prices of raw materials and falling demand for the potash fertilizers in India have exposed the Achilles’ heel of Silvinit.
2. Demand from agriculture is always seasonal due to which cash inflows are intermittent and delayed


1. Merger with Uralkali has increased revenues and profits for Silvinit.

2. Brazil, India and China are strong markets for future growth and Silvinit’s operations are in full swing to capture these markets.


1. Environmental rules and regulations have added to the woes of the company’s manufacturing processes.
2. Intense competition from fertilizer producing companies in other parts of the world.
3. Demand has been threatened due to availability of substitutes and alternative nutrient products.

4. Increasing awareness of bio-fertilizers can affect company performance



2. Yara International
3. Potash of Saskatchewan

The table above concludes the Silvinit SWOT analysis along with its marketing and brand parameters.


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