Atul Ltd SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 3274

SWOT Analysis of Atul Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Atul Ltd

Parent Company

Lalbhai Group


Agrochemicals/Specialty chemicals/Pharmaceuticals


Industrial Products and Chemicals

Tagline/ Slogan

A member of the Lalbhai Group.


One of the oldest and most respected business conglomerates in India.

Atul Ltd STP


Customers looking for value-for-money products with continued innovation and development.

Target Group

Farmers, Wholesalers and distributors of agricultural products as well as manufacturers of industrial chemical products.


One of India’s leading chemical and pharmaceutical companies.

Atul Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Atul Ltd :

1. Operates not only in India, but also in China, Germany, UK, USA and Vietnam.
2. Net profit of Atul Ltd. rose considerably showing good growth
3. High focus on sustainability of processes as well as business methods, with several adoptions of popular business concepts such as zero discharge, reverse osmosis and carbon sinks, to name a few.
4. More than 60 years of experience in the manufacture of agrochemicals and intermediates.

5. Has received the Siemens Ecovatives Award in the Earth Care category


1. Aromatics division has been performing inadequately compared to other divisions
2.Limited brand awareness as a few other global giants have more brand recall


1. Joint ventures establish their stronghold in international markets as leading chemical manufacturers.
2. Atul Rural Development Fund (ARDF) is involved in the education of children in the nearby villages by setting up schools and providing amenities like electricity and drinking water, thereby exhibiting their social responsibility skills and gaining customers.

3. Expand market reaches in the textiles sector.

4. Extensive research in their Agri-Biotech business of tissue culturing date palm trees.


1. Environmental agencies have carried out numerous audits and have prohibited several processes of the company owing to violation of international standards.
2.Trade rules and regulations have made it difficult for the company to export their products to international markets.

3. Competition is becoming more and stiffer, with many smaller companies getting into research and coming out with innovative products.

Atul Ltd Competition


Below are the 3 main Atul Ltd competitors :

1. Clariant Chemicals (India) Ltd.
2. Sudarshan Chemical Industries Ltd.
3. Mafatlal Dyes & Chemicals Ltd.

The brandguide table above concludes the Atul Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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