Gujarat Heavy Chemicals Ltd SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2100
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SWOT Analysis of Gujarat Heavy Chemicals Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gujarat Heavy Chemicals Ltd

Parent Company

Dalmia Brothers Enterprise

Category

Specialty chemicals

Sector

Industrial Products

Tagline/ Slogan

Global presence in sod ash

USP

More than 25 years of experience in the manufacture of chemicals and textiles.

STP

Segment

Customers who demand trustworthy, long-term relationships with high quality products and services.

Target Group

Customers in the business of manufacturing glass, detergents, soaps and dyes.

Positioning

A premiere Global Chemicals and Textiles company.

SWOT Analysis

Strengths

1. Caters not only to domestic markets but major overseas markets such as South-East Asia, Middle East and Europe
2. Heavy investments in superior technology and infrastructure.
3. R&D division is well-established and houses some major innovative set-ups for pilot testing and research.
4. Awarded a 5-star rating by the British Safety Council for excellent health and safety management systems and also by ICMA for waste reduction and management practices.

Weaknesses

1. Stiff competition from international and domestic market leaders means limited market share growth
2. Strict govt norms and policies makes it difficult to have a strong operational efficiency

Opportunities

1. Strategic acquisitions have established a stronghold for GHCL in both the textiles and chemicals sector globally
2. Social programs like Gokul Gram Yojana have come to highlight the social activeness of the company and helped establish a name in rural India as a customer-friendly and trustworthy company

Threats

1.International exchange rate mechanisms are in a state of turmoil as more and more exports continue to get affected.
2. Economic downturn in affecting product prices, particularly in the European nations.

Competition

Competitors

1. Tata Chemicals Ltd.
2. Gujarat Alkalies and Chemicals Ltd.
3. Aditya Birla Chemicals (India) Ltd.


The table above concludes the Gujarat Heavy Chemicals Ltd SWOT analysis along with its marketing and brand parameters.

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