SWOT analysis of Motomax analyses the brand by its strengths, weaknesses, opportunities & threats. In Motomax SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Motomax to benchmark its business & performance as compared to the competitors. Motomax is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Motomax SWOT (Strengths, Weaknesses, Opportunities, Threats), top Motomax competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Motomax Brand Analysis | |
---|---|
Parent Company |
Pidilite Industries Ltd. |
Category |
Auto-care chemicals |
Sector | |
Tagline/ Slogan |
The Ultimate look for your Ride. |
USP |
International quality and tested brand. |
Motomax STP | |
Segment |
Customers looking to improve the performance of their products and achieve a sense of pride. |
Target Group |
Car & bike owners, auto workshops, mechanics, vehicle showrooms, etc. |
Positioning |
Shine + Protection for CARS & BIKES |
SWOT Analysis of Motomax | |
Motomax Strengths |
Below are the Strengths in the SWOT Analysis of Motomax: 1. Strong international brand coupled with a strong Indian brand such as Pidilite. |
Motomax Weaknesses |
Here are the weaknesses in the Motomax SWOT Analysis: 1. Limited market share and penetration in India and Europe. |
Motomax Opportunities |
Following are the Opportunities in Motomax SWOT Analysis: 1. Tremendous market potential due to growing automobile industry. |
Motomax Threats |
The threats in the SWOT Analysis of Motomax are as mentioned: 1.Entry barriers in auto-care industry are very few; therefore there are high chances of competitors coming up with cheaper and better products. |
Motomax Competition | |
Motomax Competitors |
Below are the top 3 competitors of Motomax: 1.Meguiar’s |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Motomax. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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