Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Motomax analyses the brand by its strengths, weaknesses, opportunities & threats. In Motomax SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Motomax to benchmark its business & performance as compared to the competitors. Motomax is one of the leading brands in the industrial products and chemicals sector.
The table below lists the Motomax SWOT (Strengths, Weaknesses, Opportunities, Threats), top Motomax competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Customers looking to improve the performance of their products and achieve a sense of pride.
Car & bike owners, auto workshops, mechanics, vehicle showrooms, etc.
Shine + Protection for CARS & BIKES
SWOT Analysis of Motomax
Below are the Strengths in the SWOT Analysis of Motomax:
1. Strong international brand coupled with a strong Indian brand such as Pidilite. 2. Very strong market penetration in countries such as Australia, Latin America, East Africa and China. 3. Very strong cleansing and shining action and works well with all automobile types. 4. Variety in SKUs and packaging accounts for ease-of-use and application.
Here are the weaknesses in the Motomax SWOT Analysis:
1. Limited market share and penetration in India and Europe. 2. Brand not advertised as a Pidilite product, especially in India
Following are the Opportunities in Motomax SWOT Analysis:
1. Tremendous market potential due to growing automobile industry. 2. Mechanic gatherings and tie-ups with workshops, especially authorized automobile workshops can aid in brand sale and visibility. 3. Tie-ups with engine oil brands such as Servo, Castrol and Gulf Oil can boost sale through “freemium” pricing strategies.
The threats in the SWOT Analysis of Motomax are as mentioned:
1.Entry barriers in auto-care industry are very few; therefore there are high chances of competitors coming up with cheaper and better products. 2. Resurgence of sale through advertising and consumer awareness is causing a big revolution in the commercial space. 3. Strong BTL promotions by other companies are depleting customer bases.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Motomax. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute