Motomax SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Motomax analyses the brand by its strengths, weaknesses, opportunities & threats. In Motomax SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Motomax to benchmark its business & performance as compared to the competitors. Motomax is one of the leading brands in the industrial products and chemicals sector.

The article below lists the Motomax SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Motomax SWOT Analysis:

SWOT Analysis of Motomax

For Motomax, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Motomax Strengths

The strengths of Motomax looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Motomax :

1. Strong international brand coupled with a strong Indian brand such as Pidilite.
2. Very strong market penetration in countries such as Australia, Latin America, East Africa and China.
3. Very strong cleansing and shining action and works well with all automobile types.
4. Variety in SKUs and packaging accounts for ease-of-use and application.

Motomax Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Motomax SWOT Analysis:

1. Limited market share and penetration in India and Europe.
2. Brand not advertised as a Pidilite product, especially in India


Motomax Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Motomax SWOT Analysis:

1. Tremendous market potential due to growing automobile industry.
2. Mechanic gatherings and tie-ups with workshops, especially authorized automobile workshops can aid in brand sale and visibility.
3. Tie-ups with engine oil brands such as Servo, Castrol and Gulf Oil can boost sale through “freemium” pricing strategies.

Motomax Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Motomax are as mentioned:

1.Entry barriers in auto-care industry are very few; therefore there are high chances of competitors coming up with cheaper and better products.
2. Resurgence of sale through advertising and consumer awareness is causing a big revolution in the commercial space.
3. Strong BTL promotions by other companies are depleting customer bases.


Motomax Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Motomax:

1.Meguiar’s
2. 3M
3. Formula 1 High Performance.

Hence this concludes the Motomax SWOT analysis.

Continue reading more about the brand/company.

About Motomax

Motomax Overview
Parent Company

Pidilite Industries Ltd.

Category

Auto-care chemicals

Sector

Industrial Products and Chemicals

Tagline/ Slogan

The Ultimate look for your Ride.

USP

International quality and tested brand.

Motomax STP
Segmentation

Customers looking to improve the performance of their products and achieve a sense of pride.

Target Market

Car & bike owners, auto workshops, mechanics, vehicle showrooms, etc.

Positioning

Shine + Protection for CARS & BIKES


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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