Motomax SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 3376

SWOT analysis of Motomax analyses the brand/company with its strengths, weaknesses, opportunities & threats. Motomax is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Motomax competitors and elaborates Motomax segmentation, targeting, positioning & USP.


Parent Company

Pidilite Industries Ltd.


Auto-care chemicals


Industrial Products and Chemicals

Tagline/ Slogan

The Ultimate look for your Ride.


International quality and tested brand.

Motomax STP


Customers looking to improve the performance of their products and achieve a sense of pride.

Target Group

Car & bike owners, auto workshops, mechanics, vehicle showrooms, etc.


Shine + Protection for CARS & BIKES

Motomax SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Motomax. Strengths are:

1. Strong international brand coupled with a strong Indian brand such as Pidilite.
2. Very strong market penetration in countries such as Australia, Latin America, East Africa and China.
3. Very strong cleansing and shining action and works well with all automobile types.
4. Variety in SKUs and packaging accounts for ease-of-use and application.


Here are the weaknesses in the Motomax SWOT Analysis:

1. Limited market share and penetration in India and Europe.
2. Brand not advertised as a Pidilite product, especially in India


Following are the Opportunities in Motomax SWOT Analysis:

1. Tremendous market potential due to growing automobile industry.
2. Mechanic gatherings and tie-ups with workshops, especially authorized automobile workshops can aid in brand sale and visibility.
3. Tie-ups with engine oil brands such as Servo, Castrol and Gulf Oil can boost sale through “freemium” pricing strategies.


The threats in the SWOT Analysis of Motomax are as mentioned:

1.Entry barriers in auto-care industry are very few; therefore there are high chances of competitors coming up with cheaper and better products.
2. Resurgence of sale through advertising and consumer awareness is causing a big revolution in the commercial space.
3. Strong BTL promotions by other companies are depleting customer bases.

Motomax Competition


Below are the top 3 Motomax competitors:

2. 3M
3. Formula 1 High Performance.

The brandguide table above concludes the Motomax SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Motomax. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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