SWOT Analysis of Motomax with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Motomax |
|
Parent Company |
Pidilite Industries Ltd. |
Category |
Auto-care chemicals |
Sector |
|
Tagline/ Slogan |
The Ultimate look for your Ride. |
USP |
International quality and tested brand. |
Motomax STP |
|
Segment |
Customers looking to improve the performance of their products and achieve a sense of pride. |
Target Group |
Car & bike owners, auto workshops, mechanics, vehicle showrooms, etc. |
Positioning |
Shine + Protection for CARS & BIKES |
Motomax SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Motomax : 1. Strong international brand coupled with a strong Indian brand such as Pidilite. |
Weaknesses |
1. Limited market share and penetration in India and Europe. |
Opportunities |
1. Tremendous market potential due to growing automobile industry. |
Threats |
1.Entry barriers in auto-care industry are very few; therefore there are high chances of competitors coming up with cheaper and better products. |
Motomax Competition |
|
Competitors |
Below are the 3 main Motomax competitors : 1.Meguiar’s |
The brandguide table above concludes the Motomax SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Motomax. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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