CSN-Cia Siderurgica SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1083

SWOT Analysis of CSN-Cia Siderurgica with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CSN-Cia Siderurgica

Parent Company

CSN-Cia Siderurgica


Iron & Steel


Industrial products

Tagline/ Slogan

Value creation


Intergrated steel production



Steel, mining, cement, logistics and energy

Target Group

Auto, construction, packaging, home appliances, capital goods


Fully integrated steel producer in Brazi

Largest crude steel producer in South America

One of the most productive steel makers in the world

SWOT Analysis


1. One of the largest Integrated steel production system in Brazil and South America
2. Good management with over 19,000 employees
3. Brazil’s second largest iron ore producer
4. Self sufficient supplier of power

5. A global leader in the production of tin products


1. Largely dependent on the Brazil market only
2. Cyclical mining means operational efficiency restricted
3. Dependence on trends in target industries


1. Acquisitions and mergers can increase market position
2. Expansion of mining assets
3. Seaborne shipping for global reach


1. Political interventions can affect performance
2. Fluctuating Economic conditions
3. Price volatility of raw materials & final products



1. Arcelor brazil
2. Metallurgica Gerdau

The table above concludes the CSN-Cia Siderurgica SWOT analysis along with its marketing and brand parameters.


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