Baoshan Iron & Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1268

SWOT Analysis of Baoshan Iron & Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Baoshan Iron & Steel

Parent Company



Iron & Steel


Industrial products

Tagline/ Slogan

Better Steel Better Environment Better Life


Supply of high tech-high value added products



Steel markets

Target Group

Industries of Automobile, household appliances, oil exploration, ship building, pressure vessel


The most competitive steel enterprise in the world

SWOT Analysis


1. Leader in steel supply having an employee base of over 100,000 employees
2. Most advanced technology steel operations in the world
3. Strong research and development
4. Has an annual output of approx 20 million tonnes per annum


1. Limited global tie-ups and operations
2. Dependence on China’s exchange rate policy


1. Developing the product and process innovations
2. Mergers & Acquisitions to boost its position
3. Secure strategic iron ore resources


1. Fluctuation in raw material prices
2. Growth of domestic market
3. Changing Government policies and environmental regulations



1. Nigbor Iron Steel
2. Posco
3. Arcelormittal

4. Tata Steel

The table above concludes the Baoshan Iron & Steel SWOT analysis along with its marketing and brand parameters.


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