Usiminas Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1277

SWOT Analysis of Usiminas Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Usiminas Steel

Parent Company

Usiminas Steel


Iron & Steel


Industrial products

Tagline/ Slogan

Doing always better


Only heavy plate producer in brazil & provides innovative integrated solutions to customers



Steel, mining, steel processing, capital goods, logistic & distribution

Target Group

Railway, automotive, shipbuilding, civil construction, agriculture machinery, packaging, mechanical, electro-electronic, home appliances, machines, industrial equipment and distribution


An innovating steelmaking group with global reach, growing in sustainable fashion to position itself among the sector’s most profitable

SWOT Analysis


1. High export – nearly one-fifth of total sales

2. Strong annual production capacity - almost 9 million tonnes

3. Accelerated cooling technology

4. Technical assistance specialized and technical and technological partnership with NSC

5. Strong financial position and market value


1. Low production scale with compared to global players

2. High cost of production

3. Delays in environmental licensing concessions


1. Invest to expand production capacity of the chain

2. Development of subsea equipment

3. Partnerships between national and international companies


1. High tax burden & tax war

2. Uncertainties about the energy policy of brazil

3. Increase in the volumes of imported steel & indirect imports



1. Votorantim


3. Gerdau GTL

4. CompanhiaSiderurgica National

The table above concludes the Usiminas Steel SWOT analysis along with its marketing and brand parameters.


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