Usiminas Steel SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1820

SWOT analysis of Usiminas Steel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Usiminas Steel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Usiminas Steel to benchmark its business & performance as compared to the competitors and industry. Usiminas Steel is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Usiminas Steel competitors and elaborates Usiminas Steel market segmentation, target group, positioning & Unique Selling Proposition (USP).

Usiminas Steel SWOT, Competitors, Marketing STP & Brand analysis Table
Usiminas Steel Brand Analysis
Parent Company

Usiminas Steel


Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

Doing always better


Only heavy plate producer in brazil & provides innovative integrated solutions to customers

Usiminas Steel STP

Steel, mining, steel processing, capital goods, logistic & distribution

Target Group

Railway, automotive, shipbuilding, civil construction, agriculture machinery, packaging, mechanical, electro-electronic, home appliances, machines, industrial equipment and distribution


An innovating steelmaking group with global reach, growing in sustainable fashion to position itself among the sector’s most profitable

Usiminas Steel SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Usiminas Steel. Strengths are:

1. High export – nearly one-fifth of total sales

2. Strong annual production capacity - almost 9 million tonnes

3. Accelerated cooling technology

4. Technical assistance specialized and technical and technological partnership with NSC

5. Strong financial position and market value


Here are the weaknesses in the Usiminas Steel SWOT Analysis:

1. Low production scale with compared to global players

2. High cost of production

3. Delays in environmental licensing concessions


Following are the Opportunities in Usiminas Steel SWOT Analysis:

1. Invest to expand production capacity of the chain

2. Development of subsea equipment

3. Partnerships between national and international companies


The threats in the SWOT Analysis of Usiminas Steel are as mentioned:

1. High tax burden & tax war

2. Uncertainties about the energy policy of brazil

3. Increase in the volumes of imported steel & indirect imports

Usiminas Steel Competition

Below are the top 4 Usiminas Steel competitors:

1. Votorantim


3. Gerdau GTL

4. CompanhiaSiderurgica National

The brandguide table above concludes the Usiminas Steel SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Usiminas Steel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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