Metalurgica Gerdau SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1686

SWOT Analysis of Metalurgica Gerdau with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Metalurgica Gerdau

Parent Company

Gerdau Group


Iron & steel


Industrial products

Tagline/ Slogan

Steel is our product, you are our strength


Brazil's no. 1 long-rolled steel producer



Steel markets

Target Group

Agriculture, civil construction, industry, automotive


A global organization and a benchmark in any business conducted

SWOT Analysis


1. Strong foot hold on the market being core competency in steel

2. Strong product line

3. Market leader in Brazil with a consistent and stable financial position

4. Very high number of employees  i.e. 46,000 is a strength

5. One of the biggest global players in the industry


1. Dependence on Brazil and limited global presence

2. Inconsistent growth in operating margins

3. Debt to equity ratio is very high compared to that of industry’s


1. Emerging technologies should be adopted to increase operational performance

2. Strategic alliance with key players in the industry


1. Operational risks

2. Volatile raw material prices

3. Government regulations



1. ArcelorMittal
2. Nucor corporation
3. Companhia Siderurgica Nacional

The table above concludes the Metalurgica Gerdau SWOT analysis along with its marketing and brand parameters.


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