CITIC Pacific SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1550

SWOT Analysis of CITIC Pacific with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CITIC Pacific

Parent Company



Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

It is our people who make the company strong (vision)


Leading China-focused company



Special steel manufacturing, iron ore mining & property development

Target Group

Industries including auto components, machinery manufacturing, transportation, energy, railways and shipping


CITIC Pacific to be recognized as one of the best-run companies in the world

CITIC Pacific SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CITIC Pacific :

1. Strong diversified portfolio

2. Sino iron project, largest magnetite iron ore mine in Australia

3. Return of equity is better than that of industry & sector

4. Employs around 30,000 employees worldwide

5. Strong annual production capacity (9 million tonnes)

6. Strong growth prospects


1. Limited global presence

2. Repeated delay and significant cost overruns in projects

3.Debt to equity ratio is much higher than that of industry & sector


1. Growth opportunities in emerging economies

2. Focus on alternative energy resources

3. Construction spending in Asia pacific region


1. Risky foreign currency debt

2. Fluctuation in demand

3. Changing regulations

4. Intense competition

5. Increasing cost of materials

CITIC Pacific Competition


Below are the 3 main CITIC Pacific competitors :

1. Cheung Kong Ltd

2. Gaungdong Investment Ltd

3. Henderson Investment Ltd

The brandguide table above concludes the CITIC Pacific SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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