Hyundai Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2096

SWOT Analysis of Hyundai Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Steel

Parent Company

Hyundai Steel Company


Iron & steel


Industrial products

Tagline/ Slogan

Two hearts are beating


World’s best electric furnace steel maker



Steel markets

Target Group

Industries including construction, automotive, shipbuilding, energy & utilities


Leader in giving customers high quality products as well as best services

SWOT Analysis


1. South Korea’s second biggest steel maker

2. Year on year increase in sales & operating income

3. Environmental centered management philosophy

4. The operation of blast furnace no. 1 & no. 2 together with electric arc furnace improves efficiency

5. World’s first total recycling, eco-friendly resources management system

6. Integrated steel mills & portfolio of world class products


1. Less number of employees ~ 400

2. Debt to EBITDA & EBIT/Interest, these ratios are below the levels that are to be maintained

3. Low self production of iron ore


1. Synergies and networks with its affiliates

2. Iron ore production expansion to outpace steel production growth


1. Rising prices of raw materials

2. Waning demand dragging prices lower

3. Fluctuating economies and govt policies




2. ArcelorMittal

3. Nippon Steel Corporation

The table above concludes the Hyundai Steel SWOT analysis along with its marketing and brand parameters.


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