China Steel SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2159

SWOT Analysis of China Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Steel

Parent Company

China Steel Corporation


Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

Happy staff, loyal clients, satisfied shareholders and a world-class CSC


Largest integrated steel maker in Taiwan

China Steel STP


Steel markets

Target Group

Construction industry, shipbuilding, automotive industry


A trust worthy steel company of global distinction that pursues growth, environmental protection, energy saving & value-innovation

China Steel SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of China Steel :

1. Leader in market position

2. Employs more than 20,000 people

3. Very strong product portfolio

4. Strong research & development

5. Strong industrial tie-ups and diversified operations


1. Limited global exposure

2. Weakness in Chinese finished steel prices


1. Investing in iron ore industry

2. Export to western countries

3. Expansion initiatives in developing countries like India


1. Substitutable products coming in market

2. Change in Government policies & economy trend

3. High competition from local players

China Steel Competition


Below are the 3 main China Steel competitors :

1. Arcelormittal
2. Baosteel Group
3. The Japan Steel Works Ltd

The brandguide table above concludes the China Steel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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