China Steel SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2069
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SWOT Analysis of China Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Steel

Parent Company

China Steel Corporation

Category

Iron & Steel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Happy staff, loyal clients, satisfied shareholders and a world-class CSC

USP

Largest integrated steel maker in Taiwan

China Steel STP

Segment

Steel markets

Target Group

Construction industry, shipbuilding, automotive industry

Positioning

A trust worthy steel company of global distinction that pursues growth, environmental protection, energy saving & value-innovation

China Steel SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of China Steel :

1. Leader in market position

2. Employs more than 20,000 people

3. Very strong product portfolio

4. Strong research & development

5. Strong industrial tie-ups and diversified operations

Weaknesses

1. Limited global exposure

2. Weakness in Chinese finished steel prices

Opportunities

1. Investing in iron ore industry

2. Export to western countries

3. Expansion initiatives in developing countries like India

Threats

1. Substitutable products coming in market

2. Change in Government policies & economy trend

3. High competition from local players

China Steel Competition

Competitors

Below are the 3 main China Steel competitors :

1. Arcelormittal
2. Baosteel Group
3. The Japan Steel Works Ltd


The brandguide table above concludes the China Steel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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