Cliffs Natural Resources SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1810

SWOT analysis of Cliffs Natural Resources analyses the brand/company with its strengths, weaknesses, opportunities & threats. Cliffs Natural Resources is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Cliffs Natural Resources competitors and elaborates Cliffs Natural Resources segmentation, targeting, positioning & USP.

Cliffs Natural Resources SWOT, Competitors, Marketing STP & Brand analysis Table
Cliffs Natural Resources Brand Analysis
Parent Company

Cliffs Natural Resources Inc


Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan



A major global iron ore producer and a significant producer of high- and low-volatile metallurgical coal

Cliffs Natural Resources STP

Iron ore, high- and low-volatile metallurgical coal, Ferroalloys

Target Group

Steel producers, energy industry, corporates


Achieving greater scale and diversification in the mining industry through a focus on serving the world’s largest and fastest growing steel markets

Cliffs Natural Resources SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cliffs Natural Resources. Strengths are:

1. Market share leadership in the industry

2. Largest iron ore producer in North America through Consolidated Thompson acquisition in Canada, with some better quality assets through Portman in Australia 
3. Sales are more focused on Asia for the future 
4. Supply chain is well developed and mature, directly with steel company users

5. Strong financial position and good brand value


Here are the weaknesses in the Cliffs Natural Resources SWOT Analysis:

1. Not as diversified as some industry players

2. Still hasn't tapped emerging economies for business


Following are the Opportunities in Cliffs Natural Resources SWOT Analysis:

1. Possible mergers with some West African DSO sources

2. Emergence into Chinese market allows for Cliffs to acquire large market share by lowering prices to undercut established powers.

3. Incorporating recent acquisition of Consolidated Thompson can provide Cliffs with large ore reserves and better penetration in China


The threats in the SWOT Analysis of Cliffs Natural Resources are as mentioned:

1. Uncertainty or weaknesses in global economic conditions and reduced economic growth in China

2. Negative economic conditions may adversely impact the ability of customers to meet their obligations

3. Unfavorable Govt policies

Cliffs Natural Resources Competition

Below are the top 3 Cliffs Natural Resources competitors:

1. Alpha Natural Resources, Inc.

2. BHP Billiton Ltd

3. Baffinland Iron Land Corporation

The brandguide table above concludes the Cliffs Natural Resources SWOT analysis along with its marketing and brand parameters.

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