Kobe Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1165

SWOT Analysis of Kobe Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kobe Steel

Parent Company

Kobe Steel Ltd


Iron & steel


Industrial products

Tagline/ Slogan

Focus on outstanding products & technologies


High-quality, value-added iron & steel products, reliable & advanced technology



Steel products, Steel Castings & Forgings, Titanium, Steel powder,

Target Group

Automobile, electronics, construction, and shipbuilding industries


A corporate group that has a presence in global market & maintains a stable profit structure & a strong financial foundation

SWOT Analysis


1. Set up of compressor company in Europe & the middle east

2. Leading position in production of steel products

2. Focus on Research & Development

3. Employs around 34,000 employees

4. Diversified business operations

5. Healthy financial position of company


1. Declining market share compared to competitors

2. Over dependence on Japanese market


1. Joint ventures & Collaborations to enjoy operational as well as financial synergies

2. Strategic expansion of operations to enjoy economies of scale

3. Tapping emerging economies for business expansion


1. Fluctuations and increase in prices of raw materials

2. Stringent Government & environment regulations

3. Currency fluctuations affects market operations



1. JFE Holdings

2. Nippon Steel

3. Sumitomo Metal Industries

The table above concludes the Kobe Steel SWOT analysis along with its marketing and brand parameters.


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