Kobe Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1165
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SWOT Analysis of Kobe Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kobe Steel

Parent Company

Kobe Steel Ltd

Category

Iron & steel

Sector

Industrial products

Tagline/ Slogan

Focus on outstanding products & technologies

USP

High-quality, value-added iron & steel products, reliable & advanced technology

STP

Segment

Steel products, Steel Castings & Forgings, Titanium, Steel powder,

Target Group

Automobile, electronics, construction, and shipbuilding industries

Positioning

A corporate group that has a presence in global market & maintains a stable profit structure & a strong financial foundation

SWOT Analysis

Strengths

1. Set up of compressor company in Europe & the middle east

2. Leading position in production of steel products

2. Focus on Research & Development

3. Employs around 34,000 employees

4. Diversified business operations

5. Healthy financial position of company

Weaknesses

1. Declining market share compared to competitors

2. Over dependence on Japanese market

Opportunities

1. Joint ventures & Collaborations to enjoy operational as well as financial synergies

2. Strategic expansion of operations to enjoy economies of scale

3. Tapping emerging economies for business expansion

Threats

1. Fluctuations and increase in prices of raw materials

2. Stringent Government & environment regulations

3. Currency fluctuations affects market operations

Competition

Competitors

1. JFE Holdings

2. Nippon Steel

3. Sumitomo Metal Industries


The table above concludes the Kobe Steel SWOT analysis along with its marketing and brand parameters.

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