Novolipetsk Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1109

SWOT Analysis of Novolipetsk Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Novolipetsk Steel

Parent Company

NLMK  Group


Iron & steel


Industrial products

Tagline/ Slogan

Strengths in steel


A vertically integrated steel business controlling every stage of steel creation from mining to the final stages of steel processing and delivery to the customers



Pig iron, semi-finished products (slabs and billets), hot-rolled and cold-rolled steel, galvanized steel and pre-painted steel, electrical steel, as well as long products and metal ware

Target Group

Oil and gas pipelines, ships, buildings and high-pressure vessels, construction sector, automotive


Producer of clean and durable steel that is used in thousands of applications that improve everyday lives

SWOT Analysis


1. Balanced portfolio of efficient assets with balance between integrated BOF and scrap-based production route

2. Self-sufficiency in core raw materials

3. Diversified product mix - from flats to longs, from semis to high value added products

4. Investment grade credit rating from major agencies

5. Professional & experienced management team having consistent growth strategy to create value

6. Strong workforce and financial position


1. Weak recovery in developed markets

2. Dependence on trends in target industries


1. Expanding overall production capacity

2. Launching of pig iron desulphurisation units and ladle furnaces that allow more flexibility in the ultimate chemical content of steel, directly

translating into an improved quality and the opportunity for an increased product mix

3. Further enhancement by vertical integration and by improving the efficiency of production

4. Increasing international presence to boost operations


1. Weakening global steel market on the back of the global economic instability

2. Strong competition brought about by the slump in demand

3. Government & Environmental regulations



1. ArcelorMittal
2. Mechel OAO
3. OAO Severstal

The table above concludes the Novolipetsk Steel SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Novolipetsk Steel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: