Sumitomo Metal Industries SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2272

SWOT analysis of Sumitomo Metal Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sumitomo Metal Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sumitomo Metal Industries to benchmark its business & performance as compared to the competitors and industry. Sumitomo Metal Industries is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Sumitomo Metal Industries competitors and elaborates Sumitomo Metal Industries market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sumitomo Metal Industries SWOT, Competitors, Marketing STP & Brand analysis Table
Sumitomo Metal Industries Brand Analysis
Parent Company

Sumitomo Metal Industries, Ltd.


Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

Contributing to society through steelmaking


The third largest manufacturers of seamless pipes in Japan & one of the largest manufacturers of Seamless Pipes & Tubes

Sumitomo Metal Industries STP

Pipe & tube, Steel sheet, Plate & Structural steel

Target Group

Major oil companies, national oil companies, electric power companies, automotive and construction equipment manufacturers


The Best Steelmaker with World-Leading Capabilities

Sumitomo Metal Industries SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sumitomo Metal Industries. Strengths are:

1. Integration with Nippon Steel

2. High-end seamless pipes that can withstand severe development environments of oil and natural gas in the world

3. Have the world-class technological capabilities and product line-up

4. Railway wheels and axles have a 100% share in Japan and are expanding globally

5. Automotive crankshafts are manufactured at four sites worldwide with its global market share approaching 10%


Here are the weaknesses in the Sumitomo Metal Industries SWOT Analysis:

1. Retirement benefit liabilities

2. Limited market share growth and less international presence


Following are the Opportunities in Sumitomo Metal Industries SWOT Analysis:

1. Expand the business in overseas growth markets

2. Enhance technological superiority

3. Attain cost competitiveness so as to be superior to rivals in the world

4. Seek greater synergies between steel and non-steel businesses


The threats in the SWOT Analysis of Sumitomo Metal Industries are as mentioned:

1. Overseas market environment is tough because of the ongoing

weakness in the steel sheet market

2. Floods in Thailand, resulting in a decline in export volume

3. Post integration management problems with Nippon Steel

Sumitomo Metal Industries Competition

Below are the top 3 Sumitomo Metal Industries competitors:

1. JFE Holdings

2. Kobe Steel Ltd


The brandguide table above concludes the Sumitomo Metal Industries SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sumitomo Metal Industries. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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