Sumitomo Metal Industries SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1830

SWOT Analysis of Sumitomo Metal Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sumitomo Metal Industries

Parent Company

Sumitomo Metal Industries, Ltd.


Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

Contributing to society through steelmaking


The third largest manufacturers of seamless pipes in Japan & one of the largest manufacturers of Seamless Pipes & Tubes

Sumitomo Metal Industries STP


Pipe & tube, Steel sheet, Plate & Structural steel

Target Group

Major oil companies, national oil companies, electric power companies, automotive and construction equipment manufacturers


The Best Steelmaker with World-Leading Capabilities

Sumitomo Metal Industries SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sumitomo Metal Industries :

1. Integration with Nippon Steel

2. High-end seamless pipes that can withstand severe development environments of oil and natural gas in the world

3. Have the world-class technological capabilities and product line-up

4. Railway wheels and axles have a 100% share in Japan and are expanding globally

5. Automotive crankshafts are manufactured at four sites worldwide with its global market share approaching 10%


1. Retirement benefit liabilities

2. Limited market share growth and less international presence


1. Expand the business in overseas growth markets

2. Enhance technological superiority

3. Attain cost competitiveness so as to be superior to rivals in the world

4. Seek greater synergies between steel and non-steel businesses


1. Overseas market environment is tough because of the ongoing

weakness in the steel sheet market

2. Floods in Thailand, resulting in a decline in export volume

3. Post integration management problems with Nippon Steel

Sumitomo Metal Industries Competition


Below are the 3 main Sumitomo Metal Industries competitors :

1. JFE Holdings

2. Kobe Steel Ltd


The brandguide table above concludes the Sumitomo Metal Industries SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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