Ternium SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1144

SWOT Analysis of Ternium with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Iron & steel


Industrial products

Tagline/ Slogan



Company with highly-integrated processes to manufacture steel and value-added products



Flat rolled, long products, Roll formed, welded tubes & shapes, Steel buildings, Semi finished steel

Target Group

Industrial & construction markets, auto parts & pipes, agricultural machinery,


The leading steel company in the Americas, committed to the development of our customers, at the forefront in industrial standards and standing out through the excellence of our human resources

SWOT Analysis


1. With production centers in key geographical locations, Ternium offers high standards of quality and service

2. High focus on customers

3. Has become preferred supplier in local market & more widely in Americas where demand for its steel is steadily increasing

4. An annual production capacity of approximately 10.8 million tons of finished steel products and approximately 16,500 employees

5. Strong network of service & distribution centers

6. Favorable access to iron ore sources and proprietary mines, diversified steel production technology and proximity to local steel consuming markets enables to reduce logistic costs


1. Limited geographical diversification

2. High dependence on local market


1. Strengthen alliance with Nippon steel in Latin America

2. Integration and expansion in Brazil and the rest of Latin America

3. Implementation of an IT system that fully integrates product and processing route specifications among its plants


1. The growing imports of steel-intensive manufactured

goods, particularly from China

2. Nationalization and various adverse interferences with management in preceding years



1. Aperam S. A.

2. ArcelorMittal

3. Altos Hornos De Mexico

The table above concludes the Ternium SWOT analysis along with its marketing and brand parameters.


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