Angang Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1176

SWOT Analysis of Angang Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Angang Steel

Parent Company

Angang Steel Company Ltd


Iron & Steel


Industrial products

Tagline/ Slogan



Competitive edge in its dominant flat steel exposure



Steel products such as hot rolled sheets, cold rolled sheets, galvanized steel sheets, colour coating plates, silicon steel products

Target Group

Automobile, construction, ship-building, home electrical appliances, railway construction industries and manufacture of pipelines


The Company's products are competitive in the domestic and foreign market and its equipment is of an advanced standard in the PRC

SWOT Analysis


1. Achievements in technological innovation and research &

development of new products (instant cooling + laminar cooling equipment & automatic control system for  4,300 mm thick plate line)

2. Strong production capacity with production of 20mn tonnes of iron, 19mn tonnes of steel and 19mn tonnes of steel products

3. Progress in Energy Saving and Emission Reduction (The 4×900kw transducer and transformation units are estimated to have saved 47% electricity)

4. Progress in Technical Transformation and Innovation Projects as well as in Overseas Investment Cooperation

5. Strong brand reputation and presence in the industry


1. Repairing of equipments had led to a slight year-on-year decrease in the production volume of steel, iron and steel products

2. Strong competition from the industry players means limited market share


1. Promote the construction of capital projects to realize new promotion in investment proceeds

2. Step up efforts in technology R&D to realize new promotion in variety, quality and efficiency

3. Strengthen overall control ability to realize new promotion at the production and operation levels


1. The deep-rooted conflicts in the European and American debt crisis makes it difficult for the global economy to recover in the short term

2. The slackened economy and inflation exist side by side

3. Excess capacity and imbalance between supply and demand in the steel industry remain significant



1. Baosteel Group Corporation
2. Hunan Valin Iron & Steel Group Co. Ltd
3. Jiangsu Shagang Group Co. Ltd

The table above concludes the Angang Steel SWOT analysis along with its marketing and brand parameters.


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