Angang Steel SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1533

SWOT analysis of Angang Steel analyses the brand/company with its strengths, weaknesses, opportunities & threats. Angang Steel is one of the leading brands in the industrial products and chemicals sector. In addition to SWOT Analysis, the table below also lists the top Angang Steel competitors and elaborates Angang Steel segmentation, targeting, positioning & USP.

Angang Steel

Parent Company

Angang Steel Company Ltd


Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan



Competitive edge in its dominant flat steel exposure

Angang Steel STP


Steel products such as hot rolled sheets, cold rolled sheets, galvanized steel sheets, colour coating plates, silicon steel products

Target Group

Automobile, construction, ship-building, home electrical appliances, railway construction industries and manufacture of pipelines


The Company's products are competitive in the domestic and foreign market and its equipment is of an advanced standard in the PRC

Angang Steel SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Angang Steel. Strengths are:

1. Achievements in technological innovation and research &

development of new products (instant cooling + laminar cooling equipment & automatic control system for  4,300 mm thick plate line)

2. Strong production capacity with production of 20mn tonnes of iron, 19mn tonnes of steel and 19mn tonnes of steel products

3. Progress in Energy Saving and Emission Reduction (The 4×900kw transducer and transformation units are estimated to have saved 47% electricity)

4. Progress in Technical Transformation and Innovation Projects as well as in Overseas Investment Cooperation

5. Strong brand reputation and presence in the industry


Here are the weaknesses in the Angang Steel SWOT Analysis:

1. Repairing of equipments had led to a slight year-on-year decrease in the production volume of steel, iron and steel products

2. Strong competition from the industry players means limited market share


Following are the Opportunities in Angang Steel SWOT Analysis:

1. Promote the construction of capital projects to realize new promotion in investment proceeds

2. Step up efforts in technology R&D to realize new promotion in variety, quality and efficiency

3. Strengthen overall control ability to realize new promotion at the production and operation levels


The threats in the SWOT Analysis of Angang Steel are as mentioned:

1. The deep-rooted conflicts in the European and American debt crisis makes it difficult for the global economy to recover in the short term

2. The slackened economy and inflation exist side by side

3. Excess capacity and imbalance between supply and demand in the steel industry remain significant

Angang Steel Competition


Below are the top 3 Angang Steel competitors:

1. Baosteel Group Corporation
2. Hunan Valin Iron & Steel Group Co. Ltd
3. Jiangsu Shagang Group Co. Ltd

The brandguide table above concludes the Angang Steel SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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