Voestalpine SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2284

SWOT Analysis of Voestalpine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

The Voestalpine Group


Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

One Step Ahead


The world market leader in turnout technology, tool steel, and special sections

Voestalpine STP


Hot and cold rolled steel as well as electro galvanized, hot-dip galvanized, organically coated plate, steel long products, narrow strip, forgings and special steel forgings

Target Group

Automotive, white goods, and energy industries as well as of the oil and gas industries worldwide


The partner of choice worldwide for demanding product solutions involving steel and that allow our customers to stay that decisive step ahead

Voestalpine SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Voestalpine :

1. The capacity of the voestalpine Group continues to be fully utilized

in all major business segments

2. Invests substantially in Research & Development

3. 360 production and sales companies are present in more than 60 countries

4. Has around 45,000+ employees worldwide

5. has operations in the field of Tool steel plates, pipes and wires, steel automotive components


1. Limited market share growth due to presence of strong competition

2. Deterioration of macroeconomic environment affecting overall performance


1. Expansion plans in stages for the next several years

2. Opportunity for a slight recovery in the white goods and consumer goods markets

3. Broad-based collaboration opportunities within the Group


1. Sovereign debt discussion and weakening of growth momentum dominate economic mood

2. Slackening of the exceptionally dynamic economic development in the threshold countries, which are so important for global economic growth

Voestalpine Competition


Below are the 3 main Voestalpine competitors :

1. Eramet
2. Metalurgica Gerdau S. A.
3. Arcelormittal

The brandguide table above concludes the Voestalpine SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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