Voestalpine SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2750

SWOT analysis of Voestalpine analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Voestalpine SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Voestalpine to benchmark its business & performance as compared to the competitors and industry. Voestalpine is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Voestalpine competitors and elaborates Voestalpine market segmentation, target group, positioning & Unique Selling Proposition (USP).

Voestalpine SWOT, Competitors, Marketing STP & Brand analysis Table
Voestalpine Brand Analysis
Parent Company

The Voestalpine Group


Iron & Steel


Industrial Products and Chemicals

Tagline/ Slogan

One Step Ahead


The world market leader in turnout technology, tool steel, and special sections

Voestalpine STP

Hot and cold rolled steel as well as electro galvanized, hot-dip galvanized, organically coated plate, steel long products, narrow strip, forgings and special steel forgings

Target Group

Automotive, white goods, and energy industries as well as of the oil and gas industries worldwide


The partner of choice worldwide for demanding product solutions involving steel and that allow our customers to stay that decisive step ahead

Voestalpine SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Voestalpine. Strengths are:

1. The capacity of the voestalpine Group continues to be fully utilized

in all major business segments

2. Invests substantially in Research & Development

3. 360 production and sales companies are present in more than 60 countries

4. Has around 45,000+ employees worldwide

5. has operations in the field of Tool steel plates, pipes and wires, steel automotive components


Here are the weaknesses in the Voestalpine SWOT Analysis:

1. Limited market share growth due to presence of strong competition

2. Deterioration of macroeconomic environment affecting overall performance


Following are the Opportunities in Voestalpine SWOT Analysis:

1. Expansion plans in stages for the next several years

2. Opportunity for a slight recovery in the white goods and consumer goods markets

3. Broad-based collaboration opportunities within the Group


The threats in the SWOT Analysis of Voestalpine are as mentioned:

1. Sovereign debt discussion and weakening of growth momentum dominate economic mood

2. Slackening of the exceptionally dynamic economic development in the threshold countries, which are so important for global economic growth

Voestalpine Competition

Below are the top 3 Voestalpine competitors:

1. Eramet
2. Metalurgica Gerdau S. A.
3. Arcelormittal

The brandguide table above concludes the Voestalpine SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Voestalpine. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: