Voestalpine SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1756

SWOT Analysis of Voestalpine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

The Voestalpine Group


Iron & Steel


Industrial products

Tagline/ Slogan

One Step Ahead


The world market leader in turnout technology, tool steel, and special sections



Hot and cold rolled steel as well as electro galvanized, hot-dip galvanized, organically coated plate, steel long products, narrow strip, forgings and special steel forgings

Target Group

Automotive, white goods, and energy industries as well as of the oil and gas industries worldwide


The partner of choice worldwide for demanding product solutions involving steel and that allow our customers to stay that decisive step ahead

SWOT Analysis


1. The capacity of the voestalpine Group continues to be fully utilized

in all major business segments

2. Invests substantially in Research & Development

3. 360 production and sales companies are present in more than 60 countries

4. Has around 45,000+ employees worldwide

5. has operations in the field of Tool steel plates, pipes and wires, steel automotive components


1. Limited market share growth due to presence of strong competition

2. Deterioration of macroeconomic environment affecting overall performance


1. Expansion plans in stages for the next several years

2. Opportunity for a slight recovery in the white goods and consumer goods markets

3. Broad-based collaboration opportunities within the Group


1. Sovereign debt discussion and weakening of growth momentum dominate economic mood

2. Slackening of the exceptionally dynamic economic development in the threshold countries, which are so important for global economic growth



1. Eramet
2. Metalurgica Gerdau S. A.
3. Arcelormittal

The table above concludes the Voestalpine SWOT analysis along with its marketing and brand parameters.


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