Magnitogorsk Iron and Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1045

SWOT Analysis of Magnitogorsk Iron and Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Magnitogorsk Iron and Steel

Parent Company

Magnitogorsk Iron and Steel


Iron & steel


Industrial products

Tagline/ Slogan



Ranks among the world's largest steel producers and is the leader in the the Russian steel sector



Rolled & galvanized steel sheet, iron ore, Color coated products, HR plates, CR products

Target Group

Pipe- making and the machine-building industries, including automotive plants, construction sectors


Produces and sells high-quality steel products that meet their customers' requirements

SWOT Analysis


1. Encompasses the entire production chain, from preparation of iron ore to downstream processing of rolled steel

2. Strong capacity of production 12+ mln tons of crude steel and 11+ mln tons of commercial steel products

3. A growing share of high value added products

4. Orientation towards burgeoning sectors of the domestic market

5. The largest potential for production output increase


1. Claims for recovery under OJSC MMK’s guarantees issued to third parties

2. Adhere to government and environmental policies impacts operational efficiency


1. Improve product quality and diversify into new kinds of products to satisfy customers' current and future requirements and expectations

2. Leadership in the development and adoption of new technology

3. Increase production efficiency; reduce harmful impact on the environment


1. OJSC MMK’s contractors’ failure to perform obligations

2. Higher prices for iron ore raw materials, coal, metallic scrap, non-ferrous metals

3. Low actual demand and prices for steel products



1. Severstal
3. ArecelorMittal

The table above concludes the Magnitogorsk Iron and Steel SWOT analysis along with its marketing and brand parameters.


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