Hunan Valin Steel SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1336
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SWOT Analysis of Hunan Valin Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hunan Valin Steel

Parent Company

Hunan Valin Group

Category

Iron & steel

Sector

Industrial Products and Chemicals

Tagline/ Slogan

-

USP

Has become the technical leader in Chinese steel industry

Hunan Valin Steel STP

Segment

Cold-rolled and hot-rolled ultra-thin coils, heavy and wide plates, seamless steel tubes and pipes of all calibers, and high quality wire rod

Target Group

Electronics, energy, construction, industrial machinery, automobile, shipbuilding

Positioning

Steel solution provider to the customers

Hunan Valin Steel SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hunan Valin Steel. Strengths are:

1. Valin Steel group has signed strategic cooperation agreement with Guizhou Shuicheng Coal Mining Group

2. Through share transfer, the Company introduced ArcelorMittal as its strategic partner

3. Has modern production processes featured by large equipment, automatic operation and lean management

4. Diversified portfolio with products such as coils, plates, wire rods

5. Produced 15+ Mn tons of steel with capacity to increase further

Weaknesses

Here are the weaknesses of Hunan Valin Steel :

1. Diminishing debt to equity ratio is a concern

2. Weak demands in the international market drives sales down affecting business

Opportunities

Following are the Opportunities of Hunan Valin Steel :

1. Mergers & Acquisition to maintain availability of raw materials

2. Opportunities to invest in R&D to develop high quality products

3. Joint venture in foreign countries like India, Australia to increase global presence

Threats

The threats of Hunan Valin Steel are as mentioned :

1. Weakness in the construction and automotive markets

2. Market sentiment is pretty weak and it will take a while for investors to reverse their pessimistic expectations

3. Worsening of global financial crisis

Hunan Valin Steel Competition

Competitors

Below are the 3 main Hunan Valin Steel competitors :

1. JFE holding
2. China steel corporation
3. Baoshan Iron & Steel Co.


The brandguide table above concludes the Hunan Valin Steel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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