KVS Ispat SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1453

SWOT Analysis of KVS Ispat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KVS Ispat

Parent Company

KVS Group


Iron & Steel


Industrial products

Tagline/ Slogan

Serving nation & mankind


Produces value added steel products at competitive prices



MS equal angles, MS channel, I beams, H beams

Target Group

Infrastructure and construction industry


Ensures world class products for the end-users who always had a trust in impeccable quality of KVS

SWOT Analysis


1. The largest Steel entity of its kind in the state of Uttarakhand, India

2. The infrastructure development for KVS Ispat has seen unprecedented growth for last couple of years and will continue in future

3. Has well qualified professionals & technicians

4. The in house state of art is R&D Dept and Quality Assurance Dept with all modern facilities


1. Reduced scrap melting capacity in Basic Oxygen Furnaces (BOF) is another disadvantage of higher tap temperatures

2. Limited diversified portfolio caters to few segments

3. Dependence on government and environmental regulations impacts production rate


1. Set up steel furnaces and continuous casting, forging, rolling & re-rolling, mill plants for producing and manufacturing of Steel and Alloy Steel

2. Invest in R&D to develop high quality and variety products

3. Merge with one of the strongest local steel player


1. Strong competition from existing players in the industry

2. Changing raw material prices increases cost of production



1. TATA Steel
2. JSW Steel

The table above concludes the KVS Ispat SWOT analysis along with its marketing and brand parameters.


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