SSAB SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1414

SWOT Analysis of SSAB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Iron & Steel


Industrial products

Tagline/ Slogan

For a stronger, lighter, and more sustainable world


A leading producer of high strength steel



Structural steel, wear plate, cold rolled steel, Prepainted steel, Protection plate, Ready to use engineering tool

Target Group

Industries of Automobile, household appliances, oil exploration, ship building, pressure vessel


SSAB will go further than anyone else in realizing the full value of lighter, stronger and more durable steel products

SWOT Analysis


1. Has a 6 million tonne capacity for crude steel

2. Very high sale of high strength steels – amounts to approximately onethird of the total sales

3. SSAB employs approximately 9,000 persons in 45 countries

4. The largest manufacturer of strip products in the Nordics and the leading supplier of steel plate in North America

5. Financially stable with strong performance compared to industry


1. The weak trend in Europe resulted in significant inventory

2. As a consequence of the low demand in Europe, one of our blast furnaces in Oxelösund remained inoperative

3. Market prices for hot rolled strip products in Europe continued on a

downward trend affecting business


1. Increase the portion of high strength steels in total sales

2. Increase flexibility and a general review of costs, will lead to a reduction of approximately SEK 800 million in the cost base

3. Expansion into the untapped emerging economies


1. Demand of steel in Europe and world may get worsen if financial crisis expands globally

2. High dependence on government policies leads to low production and high costs

3. Emerging and existing players in the market can lead to decrease n market share



1. AK Steel holding Corporation
2. ArcelorMittal
3. Nucor corporation

The table above concludes the SSAB SWOT analysis along with its marketing and brand parameters.


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