Wuhan Iron & Steel SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2333

SWOT analysis of Wuhan Iron & Steel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wuhan Iron & Steel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wuhan Iron & Steel to benchmark its business & performance as compared to the competitors and industry. Wuhan Iron & Steel is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Wuhan Iron & Steel competitors and elaborates Wuhan Iron & Steel market segmentation, target group, positioning & Unique Selling Proposition (USP).

Wuhan Iron & Steel SWOT, Competitors, Marketing STP & Brand analysis Table
Wuhan Iron & Steel Brand Analysis
Parent Company

Wuhan Iron & Steel (Group) Corp.


Iron & steel


Industrial Products and Chemicals

Tagline/ Slogan



The group corporation has have an annual production capacity of 20 million tons, ranking the third of the same in China, and the sixteenth of the same all over the world

Wuhan Iron & Steel STP

Hot rolled coils/sheets, hot rolled section steel, hot rolled heavy-duty rails, medium plates, cold rolled coils/sheets, galvanized sheets, tinned sheets, cold rolled oriented and non-oriented silicon sheets, color coated sheets, high speed rolled wires

Target Group

Industries including automobile, bridge, pipeline, pressure vessel, container, wire for tyre cords, construction


Strictness, conscientiousness, honest and devotion

Wuhan Iron & Steel SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wuhan Iron & Steel. Strengths are:

1. WISCO - the important plate production base in China owns a complete set of processing plants composed of mining, coking, sintering, iron making, steel making, rolling

2. WISCO has been awarded many national prizes and titles successively, such as technical innovation, quality control, quality - profitable enterprise, advanced customers’ satisfactory unit, outstanding contribution prize in enterprise management, and advanced civilization construction unit

3. It is the first giant iron and steel complex established after the founding of the People’s Republic of China

4. It is one of the backbone enterprises under the leadership of the Central Government and the State Council

5. Strong reputation and stable performance among competitors


Here are the weaknesses in the Wuhan Iron & Steel SWOT Analysis:

1. Market share going down is a concern

2. Demand for steel receded amid lower product prices, global macroeconomic weakness and government curbs on the steel-consuming property sector

3. High trade receivables


Following are the Opportunities in Wuhan Iron & Steel SWOT Analysis:

1. Being a developing country, Chinese govt will come up with supportive policies

2. As the economies grows & the world come back from financial crisis there will be a huge demand for steel

3. Strategic alliance to improve market share & to maintain continuous supply of raw material


The threats in the SWOT Analysis of Wuhan Iron & Steel are as mentioned:

1. Rising raw material prices

2. Worsening of financial crisis in europe

3. There is growing usage of substitute products

4. Threat from existing as well as new entrants

Wuhan Iron & Steel Competition

Below are the top 4 Wuhan Iron & Steel competitors:

1. Baosteel group corporation
2. ArcelorMittal
3. Anshan Iron & Steel corporation

4. Hebei Iron & Steel

The brandguide table above concludes the Wuhan Iron & Steel SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wuhan Iron & Steel. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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