Wuhan Iron & Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1555

SWOT Analysis of Wuhan Iron & Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wuhan Iron & Steel

Parent Company

Wuhan Iron & Steel (Group) Corp.


Iron & steel


Industrial products

Tagline/ Slogan



The group corporation has have an annual production capacity of 20 million tons, ranking the third of the same in China, and the sixteenth of the same all over the world



Hot rolled coils/sheets, hot rolled section steel, hot rolled heavy-duty rails, medium plates, cold rolled coils/sheets, galvanized sheets, tinned sheets, cold rolled oriented and non-oriented silicon sheets, color coated sheets, high speed rolled wires

Target Group

Industries including automobile, bridge, pipeline, pressure vessel, container, wire for tyre cords, construction


Strictness, conscientiousness, honest and devotion

SWOT Analysis


1. WISCO - the important plate production base in China owns a complete set of processing plants composed of mining, coking, sintering, iron making, steel making, rolling

2. WISCO has been awarded many national prizes and titles successively, such as technical innovation, quality control, quality - profitable enterprise, advanced customers’ satisfactory unit, outstanding contribution prize in enterprise management, and advanced civilization construction unit

3. It is the first giant iron and steel complex established after the founding of the People’s Republic of China

4. It is one of the backbone enterprises under the leadership of the Central Government and the State Council

5. Strong reputation and stable performance among competitors


1. Market share going down is a concern

2. Demand for steel receded amid lower product prices, global macroeconomic weakness and government curbs on the steel-consuming property sector

3. High trade receivables


1. Being a developing country, Chinese govt will come up with supportive policies

2. As the economies grows & the world come back from financial crisis there will be a huge demand for steel

3. Strategic alliance to improve market share & to maintain continuous supply of raw material


1. Rising raw material prices

2. Worsening of financial crisis in europe

3. There is growing usage of substitute products

4. Threat from existing as well as new entrants



1. Baosteel group corporation
2. ArcelorMittal
3. Anshan Iron & Steel corporation

4. Hebei Iron & Steel

The table above concludes the Wuhan Iron & Steel SWOT analysis along with its marketing and brand parameters.


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