Salzgitter SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1545

SWOT analysis of Salzgitter analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Salzgitter SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Salzgitter to benchmark its business & performance as compared to the competitors and industry. Salzgitter is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Salzgitter competitors and elaborates Salzgitter market segmentation, target group, positioning & Unique Selling Proposition (USP).

Salzgitter SWOT, Competitors, Marketing STP & Brand analysis Table
Salzgitter Brand Analysis
Parent Company

Salzgitter AG


Iron & steel


Industrial Products and Chemicals

Tagline/ Slogan



Business activities are concentrated on steel and technology

Salzgitter STP

Flat carbon steel, sections, plates, tailored blanks, roof and wall elements, sheet piles

Target Group

Industries including automobile, energy, shipbuilding, construction, petroleum


Preserving independence through profitability and growth

Salzgitter SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Salzgitter. Strengths are:

1. One of Europe’s leading steel and technology groups –with consistently performing sales

2. A high crude steel production capacity of approximately 9 million+ tons

3. Has a workforce of around over 25,000 employees

4. High exports as result of the changed parity of the euro against the US dollar, growth in external sales

5. Strong financial position and reputed market value


Here are the weaknesses in the Salzgitter SWOT Analysis:

1. Price transparency in the global market for iron ore has continued to deteriorate, it affects cost of production to great extent

2. High dependence on Europe but there is less demand for steel in automotive industry in Europe due to financial crisis


Following are the Opportunities in Salzgitter SWOT Analysis:

1. The upcoming fall may bring a recovery in steel demand and the implementation of urgently needed price increases

2. The international demand for German industrial goods will remain strong, hence opportunity to produce & sell more

3. Expansion plans in emerging economies


The threats in the SWOT Analysis of Salzgitter are as mentioned:

1. Risk arising from raw materials price volatility, particularly iron ore and coking coal whose deliveries are largely base on quarterly contracts

2. Contracts based on monthly pricing for coking coal will affect one third of the volume purchase by Salzgitter

3. The comparatively robust situation of Germany is also coming increasingly under pressure of contagion, against this backdrop many steel traders will replenish inventories

Salzgitter Competition

Below are the top 2 Salzgitter competitors:

1. Elopak AS
2. JFE Holdings Inc

The brandguide table above concludes the Salzgitter SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Salzgitter. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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