Maanshan Iron and Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1860

SWOT Analysis of Maanshan Iron and Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maanshan Iron & Steel

Parent Company

Maanshan Iron & Steel Co. Ltd


Iron & Steel


Industrial products

Tagline/ Slogan



100% production to sales ratio and a 100% payment collection ratio for steel products



Steel plates, section steel, wire rods, train wheels

Target Group

Construction, automobile, bridge-building, machinery businesses and petroleum transportation


One of the largest iron and steel producers and marketers in the PRC

SWOT Analysis


1. Output of pipeline steels, automobile plates, home electrical appliances plates and vehicle wheels amounted to approximately 550,000 tonnes, 820,000 tonnes, 1,210,000 tonnes and 200,000 tonnes respectively

2. Implementation of the business approach “strengthening management innovation, enhancing cost reductions and improving efficiency”

3. Company adjusted its production and operating mode on a timely basis & ensured the smooth operation of the Company

4. Progress is made in the development of new products, including high-power locomotive wheels and electric multiple unit wheels

5. Strong presence in the industry owing to its operational efficiency


1. As a result of a weakening demand for steel and an increase in steel production, there has been an oversupply of steel affecting prices

2. Decrease in Net profit and earnings per share is a concern


1. China is still going through the industrialization and urbanization process, the consumption of steel products will remain high during this process

2. The use of steel by high-speed rail trains, urban rail transit systems, marine engineering, manufacturing of high-end equipment as the focus of development under the “Twelfth Five-year Development Plan for the Iron and Steel Industry”

3. Strengthening balanced and stable production to ensure the economic operation of various systems


1. Production costs of iron and steel enterprises can exceed the price

increase in steel products in the domestic market

2. The financial crisis has a far-reaching impact, characterized

by the slow process of economic recovery

3. Due to the impact of China’s control policies on the iron and steel industry, pressure is mounting over the availability of cash needed for the production and operations by iron and steel enterprises



1. ArcelorMittal
2. Shougang corporation
3. Baosteel Group Corporation

The table above concludes the Maanshan Iron and Steel SWOT analysis along with its marketing and brand parameters.


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