Jenson and Nicholson SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1777

SWOT Analysis of Jenson and Nicholson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jenson & Nicholson

Parent Company

Jenson & Nicholson


Paint Industry


Industrial products and chemicals

Tagline/ Slogan

When you see Colour think of us


The most trusted name in paints, leading technology; benchmarking to exceed industry standards; innovators in paint industry



Decorative segment- premium and ultra-premium; industrial coatings

Target Group

Architects, End-Consumers mainly in premium segment and industries, dealers, painters.


World-class technology; innovators in paints industry;

SWOT Analysis


1. One of the oldest Paint companies with high brand equity built over years.
2. Innovators w.r.t different measures introduced in advertising, branding, and environmental domains- company being the first one to introduce durable and environment-friendly paints.
3. Offers huge product portfolio of paints
4. Company is ever improving w.r.t offerings and quality standards w.r.t international industry standards.

5. In spite of stiff competition, company is doing well.


1.Stiff competition means market share growth is restricted
2. Advertising and visibility less compared to competitors


1.New Product launches and innovation with changing trends
2. Strong growth Potential in India owing to urbanization
3. Business diversification

4. Branding techniques to increase awareness-customer recall.

5. Encourage industrial paints category as it would reduce vulnerability of seasonal nature.


1.New entrants in the industry and local companies.
2. Fluctuations in raw material prices
3. Stiff competition

4. Environmental constraints being in essentially effluent creating industry.

5. Seasonal nature of industry



1. Asian Paints
2. AkzoNobel
3. Valspar

4. Nerolac Paints

5. Sherwin-William Paints

6. Du Pont

7. Berger Paints

The table above concludes the Jenson and Nicholson SWOT analysis along with its marketing and brand parameters.


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