Panzhihua New Steel and Vanadium SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1169

SWOT Analysis of Panzhihua New Steel and Vanadium with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Panzhihua New Steel and Vanadium

Parent Company

Panzhihua Iron & Steel Co Ltd


Iron & steel


Industrial products

Tagline/ Slogan



Production capacity of approximately 7.5mn tons of crude steel & 11.5mn tons of iron ore concentrates



Track beam products, hot rolled products, cold rolled products, steel tube products, building material products, special steel products, vanadium products and titanium products, as well as ore and iron ore concentrates, among others

Target Group

Metallurgy, petroleum, railway, chemical, military, construction, household appliances, and other fields


China's largest vanadium product manufacturer & the second largest in the world

SWOT Analysis


1. The company, through its subsidiaries, involves in the smelting, processing, and distribution of iron, steel, and vanadium products

2. Merger between panzhihua & Ansteel has given the company the second option to raise cash

3. Net profit margin & operating margin has increased showing its stability

4. It employs around 16,000+ employees

5. Strong market position and strong brand reputation


1. Dependency on imported raw materials

2. Debt to EBITDA & EBIT/Interest, these ratios are slightly lower which is a concern


1. Being a developing country, Chinese govt will come up with supportive policies

2. Try to improve synergies and networks with its affiliates

3. As the economies grows & the world come back from financial crisis there will be a huge demand for steel

4. Strategic alliance to improve market share & to maintain continuous supply of raw material


1. Fluctuations in the raw material prices

2. Waning demand dragging prices lower

3. Worsening of financial crisis in europe

4. There is growing usage of substitute products

5. Threat from existing as well as new entrants



1. Baosteel group corporation
2. ArcelorMittal
3. Anshan Iron & Steel corporation

4. Hebei Iron & Steel

The table above concludes the Panzhihua New Steel and Vanadium SWOT analysis along with its marketing and brand parameters.


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