Hebei Iron and Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1824

SWOT Analysis of Hebei Iron and Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hebei Iron and Steel

Parent Company

Hebei Steel group


Iron & Steel


Industrial products

Tagline/ Slogan



The Hebei Group is one of the largest steelmaker in the world



boron steel rod, quake-resistant steel bar, heavy and wide plates, seamless steel tubes and pipes

Target Group

Major oil companies, national oil companies, electric power companies, automotive and construction equipment manufacturers


China's top steel maker by output

SWOT Analysis


1. Hebei plans to invest for a stake in Canada's Alderon and a interest in Alderon's principal mining asset known as the Kami project

2. Employs around 1,20,000 employees

3. Have the world-class technological capabilities and product line-up

4. Consolidation of both raw material purchasing and finance has been completed

5. Strong reputation and operational activities


1. Conflicts in the subsidiaries & need to take into account each company’s interest

2. Dependence on foreign exchange rates and more competition means limited market share


1. The provincial government will soon work out supportive policies to help the group expand business

2. Enhance technological superiority

3. Attain cost competitiveness so as to be superior to rivals in the world

4. Seek greater synergies between steel and non-steel businesses


1. Overseas market environment is tough because of the ongoing

weakness in the steel sheet market

2. Global recession, weakening of global steel demand

3. Post integration management problems with subsidiaries companies

4. Governmental and environmental regulations



1. JFE Holdings

2. Kobe Steel Ltd


4. Baosteel group corporation
5. ArcelorMittal
6. Anshan Iron & Steel corporation

The table above concludes the Hebei Iron and Steel SWOT analysis along with its marketing and brand parameters.


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