Shin-Etsu Chemical SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1197

SWOT Analysis of Shin-Etsu Chemical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shin-Etsu Chemical

Parent Company

Nagano Prefecture and Niigata Prefecture


Diversified chemicals


Industrial Products

Tagline/ Slogan



Ideas to turn today's dreams into tomorrow's reality



Poly Vinyl Chloride and Chemicals segment, Silicon , Functional Chemicals  Semiconductor Silicon , Electronic and Functional Materials

Target Group

Chemical industries, electronic goods manufacturing companies


Pioneers to bring innovative ideas to market

SWOT Analysis


1. Pioneers in many strategic innovations through strong R&D

2. Masked from demand fluctuation due to deep rooted presence in many domains

3. Technology for silicone reflector material for high brightness LEDs giving an advantage on the LED market

4. Venturing into the Global PVC market

5. It has its manufacturing locations in over 14 countries

6. Over 12000 employees form its strong workforce


1. Present in various business segment that has been fogged down by the economic conditions

2. Silicon industries non performance due to various geographical and locational factors

3. Top line growth of the business affected


1. Pioneer Ultra high capacity LI-ON battery that is the future of smartphone industry

2. Original material development gives the opportunity to capture many new business arenas

3. Thrive on presence in US location advantage in terms of resource availability such as shale gas energy and risk mitigation

4. Can leverage on the acquisitions and Joint Ventures


1. High risk involved in the manufacturing and usage of earth magnets

2. Japanese roots brings in the threat of natural calamities affecting their operation

3. Consolidation among the competing chemical companies would exert pricing pressures



1. Asahi Kasei Corporation

2. Bayer AG

3. Mitsubishi Chemical Holdings Corporation

4. Sumitomo Chemical Company, Limited

The table above concludes the Shin-Etsu Chemical SWOT analysis along with its marketing and brand parameters.


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