Toray Industries SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1304

SWOT Analysis of Toray Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toray Industries

Parent Company

Toray Industries, Inc.


Diversified chemicals


Industrial products

Tagline/ Slogan

Innovation by Chemistry


Strong R&D and expertise in the field



Textiles, Chemicals, Composites and Life science products

Target Group

Fibers and textile business, plastics and petrochemicals, carbon fiber composites and IT and life space businesses


High on innovation products

SWOT Analysis


1. Strong global business sites in 20+ countries including Japan
2. Production of bio-based PBT and part samples
3. Wide product portfolio catering to different customer segments
4. High strength in developing high strength advanced materials

5. Expertises in pharma, chemicals, composite materials, reverse osmosis bigmembranes


1. E&E segment not performing well
2. Due to global economic condition high risk associated with It dependent segment
3. Lack of large-scale projects in the water treatment segment


1. Toray to extend production facility for High-Performance Polypropylene Spun bond in China, which increases trade opportunity
2. Wide range expansion in Asia planned can bring growth
3. PPS resin compound requirement can be met through increase in capacity


1. Growing large rivals pose severe threat to the business
2. The natural calamities affecting Japan can have high impact on the industry
3. Difficulty in procuring raw material in future due to demand



1. Dow Chemical Company

2.Mitsubishi Rayon Company, Limited

3.Nisshinbo Industries, Inc.

4.Sumitomo Chemical Company, Limited

The table above concludes the Toray Industries SWOT analysis along with its marketing and brand parameters.


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