SWOT Analysis of Nan Ya Plastics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Nan Ya Plastics |
|
Parent Company |
Formosa Plastics Group |
Category |
Diversified chemicals |
Sector |
|
Tagline/ Slogan |
- |
USP |
Continuously improving Technology, Quality, Response and Delivery |
Nan Ya Plastics STP |
|
Segment |
Petrochemicals and plastics |
Target Group |
Plastic products, polyester fibers, petrochemical products and electronic materials |
Positioning |
World largest secondary plastics manufacture |
Nan Ya Plastics SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nan Ya Plastics : 1. Among the top ten largest private company in terms of market capitalization in Taiwan 2.World largest secondary plastics manufacture |
Weaknesses |
1.Faced severe repercussions due to violation of environmental issues |
Opportunities |
1. Company’s topline growth driven by the exponential growth in chemical industry |
Threats |
1. Risk of hike in crude oil price that would affect the raw material supply for the industry |
Nan Ya Plastics Competition |
|
Competitors |
Below are the 3 main Nan Ya Plastics competitors : 1. China Petrochemical Development Corporation 2. Jilin Qifeng Chemical Fiber Co Ltd 3. Lenzing AG |
The brandguide table above concludes the Nan Ya Plastics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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