Nan Ya Plastics SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1137
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SWOT Analysis of Nan Ya Plastics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nan Ya Plastics

Parent Company

Formosa Plastics Group

Category

Diversified chemicals

Sector

Industrial Products and Chemicals

Tagline/ Slogan

-

USP

Continuously improving Technology, Quality, Response and Delivery

Nan Ya Plastics STP

Segment

Petrochemicals and plastics

Target Group

Plastic products, polyester fibers, petrochemical products and electronic materials

Positioning

World largest secondary plastics manufacture

Nan Ya Plastics SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nan Ya Plastics :

1. Among the top ten largest private company in terms of market capitalization in Taiwan

2.World largest secondary plastics manufacture
3. Specialists in computer memory chip manufacturing and leading manufacturers of polyester fibers and copper clad laminates for electronic materials in the world
4. Company's leadership position provides it with a competitive edge over its rivals in the marketplace

Weaknesses

1.Faced severe repercussions due to violation of environmental issues
2. Stringent environmental laws affecting the cost component of production
3. Penalties arising out of violation of regulations have resulted in erosion of the company’s profits and have affected the company's reputation.

Opportunities

1. Company’s topline growth driven by the exponential growth in chemical industry
2. High potential in electronic equipment’s industry
3. Global textiles, apparel, and luxury goods market also provide great avenues to expand

Threats

1. Risk of hike in crude oil price that would affect the raw material supply for the industry
2.  Strong competition from other market players
3. Raising product profit margin is difficult due to competition

Nan Ya Plastics Competition

Competitors

Below are the 3 main Nan Ya Plastics competitors :

1. China Petrochemical Development Corporation

2. Jilin Qifeng Chemical Fiber Co Ltd

3. Lenzing AG


The brandguide table above concludes the Nan Ya Plastics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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