Mitsubishi Chemical SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1818

SWOT Analysis of Mitsubishi Chemical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsubishi Chemical

Parent Company

Mitsubishi Chemical Holdings Corporation


Diversified chemicals


Industrial Products and Chemicals

Tagline/ Slogan



Chemistry based technology platforms

Mitsubishi Chemical STP


Performance products, health care products, and industrial materials

Target Group

Information technology and electronics, environment and energy, medical care and food ingredients industry


Globally competitive sustainable products

Mitsubishi Chemical SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mitsubishi Chemical. Strengths are:

1.Caters to a wide customer base through a huge portfolio of chemical products

2.Risk mitigation through the wide presence in variety of sectors

3.Joint ventures that benefit and support the product portfolio and also stabilize the supply chain through raw materials supply

4. Employs around 27,000+ people in its various business functions

5. The merger with Mistubishi Pharma strengthened the brand further


Here are the weaknesses of Mitsubishi Chemical :

1.The high concentration on Japanese market increases the risk faced by the company
2. Economic, regulatory and environmental adversities can affect the firm with high impact
3.Culture of Materials-Supplier rather than Solutions-Partner and satisfied with small products, which cannot dominate their markets


Following are the Opportunities of Mitsubishi Chemical :

1. Creation of New Business from Technological Breakthroughs helps in improving product portfolio
2.Acquisition of PVC compound plant in US provides the provision for developing in that front
3. Product portfolio could also be enhanced with focus on next generation growth businesses


The threats of Mitsubishi Chemical are as mentioned :

1. Rapidly changing chemical industries trend of Japan
2. Introduction of more stringent laws in the chemical industry front
3. Hazardous nature of products may elevate risks relating to sales and manufacturing

Mitsubishi Chemical Competition


Below are the 4 main Mitsubishi Chemical competitors :

1. Dow Chemical Company

2.Kuraray Co., Ltd.

3.Mitsui Chemicals, Inc.

4.Shin-Etsu Chemical Co., Ltd.

The brandguide table above concludes the Mitsubishi Chemical SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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