Mitsubishi Chemical SWOT Analysis, USP & Competitors

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SWOT Analysis of Mitsubishi Chemical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsubishi Chemical

Parent Company

Mitsubishi Chemical Holdings Corporation

Category

Diversified chemicals

Sector

Industrial products

Tagline/ Slogan

-

USP

Chemistry based technology platforms

STP

Segment

Performance products, health care products, and industrial materials

Target Group

Information technology and electronics, environment and energy, medical care and food ingredients industry

Positioning

Globally competitive sustainable products

SWOT Analysis

Strengths

1.Caters to a wide customer base through a huge portfolio of chemical products

2.Risk mitigation through the wide presence in variety of sectors

3.Joint ventures that benefit and support the product portfolio and also stabilize the supply chain through raw materials supply

4. Employs around 27,000+ people in its various business functions

5. The merger with Mistubishi Pharma strengthened the brand further

Weaknesses

1.The high concentration on Japanese market increases the risk faced by the company
2. Economic, regulatory and environmental adversities can affect the firm with high impact
3.Culture of Materials-Supplier rather than Solutions-Partner and satisfied with small products, which cannot dominate their markets

Opportunities

1. Creation of New Business from Technological Breakthroughs helps in improving product portfolio
2.Acquisition of PVC compound plant in US provides the provision for developing in that front
3. Product portfolio could also be enhanced with focus on next generation growth businesses

Threats

1. Rapidly changing chemical industries trend of Japan
2. Introduction of more stringent laws in the chemical industry front
3. Hazardous nature of products may elevate risks relating to sales and manufacturing

Competition

Competitors

1. Dow Chemical Company

2.Kuraray Co., Ltd.

3.Mitsui Chemicals, Inc.

4.Shin-Etsu Chemical Co., Ltd.


The table above concludes the Mitsubishi Chemical SWOT analysis along with its marketing and brand parameters.

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