Sumitomo Chemical SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1595

SWOT Analysis of Sumitomo Chemical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sumitomo Chemical

Parent Company

Sumitomo Fertilizer Manufacturing


Diversified chemicals


Industrial products

Tagline/ Slogan

Creative Hybrid Chemistry for a Better Tomorrow


Old company relating to new industrial requirements



Petrochemicals and plastics, pharmaceuticals, IT-related chemicals, basic chemicals, health and crop sciences

Target Group

Chemicals, resins and polymers, crop protection, electrical power and steam supply, and services for the design, engineering and construction management of chemical plants


Major chemical companies that offers unique solutions

SWOT Analysis


1. The group has strong operational presence in Asia, the Americas, Europe, Oceania, the Middle East and Africa
2.  Wide business spread and portfolio through 145 subsidiaries and 36 affiliates
3. It wide segments limits the group's exposure to the risks associated with the overdependence on a particular customer segment.
4. 25,000+ employees and expertise make it one of the leading chemical companies of Japan


1. Patent infringement complaint against the company has strained the image of the company in international arena
2. Affected by the stringent EU norms and regulations
3. Agrochemical industry greatly affected by decreasing demand


1. Increasing infrastructure can offer upper hand in petrochemical industry
2. Strategic acquisitions to enhance the group's crop protection and environmental health chemicals business
3. Profitability likely to be enhanced by ventures into new business


1. Restructuring of the Japanese chemical industry would exert pricing pressures on the group profits
2. Groups Japan operation affected by the groups Japan operation
3. Industrial turbulence also can affect the groups economic condition



1. Asahi Kasei Corporation

2. Dow Chemical Company, The

3. Mitsubishi Chemical Corporation

4. Mitsui Chemicals, Inc.

5. Nippon Soda Co., Ltd.

The table above concludes the Sumitomo Chemical SWOT analysis along with its marketing and brand parameters.


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