Far Eastern New Century SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1936

SWOT analysis of Far Eastern New Century analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Far Eastern New Century SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Far Eastern New Century to benchmark its business & performance as compared to the competitors and industry. Far Eastern New Century is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Far Eastern New Century competitors and elaborates Far Eastern New Century market segmentation, target group, positioning & Unique Selling Proposition (USP).

Far Eastern New Century SWOT, Competitors, Marketing STP & Brand analysis Table
Far Eastern New Century Brand Analysis
Parent Company

Far Eastern Knitting Factory Co., Ltd.

Category

Diversified chemicals

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Rethink, Rebuild, Reinvent

USP

Largest producers of polyester polymer and PET resin

Far Eastern New Century STP
Segment

Petrochemical, polyester, Fiber and textile products and land development segments

Target Group

PETs, Polyester, films, semi finished and finished textile goods

Positioning

The most important raw material supplier in PTA industry

Far Eastern New Century SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Far Eastern New Century. Strengths are:

1.It has a strong employee base of 23,000 people operating out of global locations Taiwan, China, and Vietnam

2. It is one among the Forbes 2000 largest company in the world

3. FENC is the leading producer of polyester also one of the largest producers of polyester polymer and PET resin in the world

4. FENCs operation rate reached great heights, this is much higher than the industry average

Weaknesses

Here are the weaknesses in the Far Eastern New Century SWOT Analysis:

1. FENCs alleged ministerial error made in calculation of the G&A ratio has raised doubts on financial credibility of the organization

2. Imports of certain PET originating in Taiwan are subject to a definitive anti-dumping duty and FENC faces these charges

3. Concentration in only in 3 location which increases risk due to geographic location like China’s growth slowdown, extreme weather events or other natural disasters

Opportunities

Following are the Opportunities in Far Eastern New Century SWOT Analysis:

1. FENC founded Far Eastern Industries (Yangzhou) Ltd. and Far Eastern Union Petrochemical (Yangzhou) Ltd., via indirect investments and plans to build a new production site for polyester and ethylene glycol which will help it to benefit from increasing demand

2. Innovative thinking and superior technology provides the advantage to bring innovative products to market and create new demand

Threats

The threats in the SWOT Analysis of Far Eastern New Century are as mentioned:

1. Soaring oil and electricity prices and rising commodity prices challenges the companies operation

2. Increased manufacturing costs might eat on the profit margin of the company

3. Stringent environment reulations

Far Eastern New Century Competition
Competitors

Below are the top 2 Far Eastern New Century competitors:

1. Formosa Taffeta Co Ltd

2. Hyosung Corporation

The brandguide table above concludes the Far Eastern New Century SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Far Eastern New Century. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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