Far Eastern New Century SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1690

SWOT Analysis of Far Eastern New Century with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Far Eastern New Century

Parent Company

Far Eastern Knitting Factory Co., Ltd.


Diversified chemicals


Industrial Products and Chemicals

Tagline/ Slogan

Rethink, Rebuild, Reinvent


Largest producers of polyester polymer and PET resin

Far Eastern New Century STP


Petrochemical, polyester, Fiber and textile products and land development segments

Target Group

PETs, Polyester, films, semi finished and finished textile goods


The most important raw material supplier in PTA industry

Far Eastern New Century SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Far Eastern New Century :

1.It has a strong employee base of 23,000 people operating out of global locations Taiwan, China, and Vietnam

2. It is one among the Forbes 2000 largest company in the world

3. FENC is the leading producer of polyester also one of the largest producers of polyester polymer and PET resin in the world

4. FENCs operation rate reached great heights, this is much higher than the industry average


1. FENCs alleged ministerial error made in calculation of the G&A ratio has raised doubts on financial credibility of the organization

2. Imports of certain PET originating in Taiwan are subject to a definitive anti-dumping duty and FENC faces these charges

3. Concentration in only in 3 location which increases risk due to geographic location like China’s growth slowdown, extreme weather events or other natural disasters


1. FENC founded Far Eastern Industries (Yangzhou) Ltd. and Far Eastern Union Petrochemical (Yangzhou) Ltd., via indirect investments and plans to build a new production site for polyester and ethylene glycol which will help it to benefit from increasing demand

2. Innovative thinking and superior technology provides the advantage to bring innovative products to market and create new demand


1. Soaring oil and electricity prices and rising commodity prices challenges the companies operation

2. Increased manufacturing costs might eat on the profit margin of the company

3. Stringent environment reulations

Far Eastern New Century Competition


Below are the 2 main Far Eastern New Century competitors :

1. Formosa Taffeta Co Ltd

2. Hyosung Corporation

The brandguide table above concludes the Far Eastern New Century SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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