Johnson Matthey SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Johnson Matthey analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Johnson Matthey SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson Matthey to benchmark its business & performance as compared to the competitors and industry. As of 2020, Johnson Matthey is one of the leading brands in the industrial products and chemicals sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Johnson Matthey competitors and includes Johnson Matthey target market, segmentation, positioning & Unique Selling Proposition (USP).

Johnson Matthey SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Johnson Matthey Brand Analysis
Parent Company

Johnson Matthey


Diversified chemicals


Industrial Products and Chemicals

Tagline/ Slogan

Sustainability – it's not just about the environment


Global specialty chemicals

Johnson Matthey STP
Johnson Matthey Segmentation

Environmental, metal and chemical product segments

Johnson Matthey Target Market

Refinieries, Pharma industries, Fertilizer and Chemical industries

Johnson Matthey Positioning

Environmental, health and safety performance oriented products

Johnson Matthey SWOT Analysis
Johnson Matthey Strengths

Below are the Strengths in the SWOT Analysis of Johnson Matthey:

1. Strong research and development oriented product management
2. Great focus on Sustainability in its operation functions
3. Acquired subsidiaries in Australia and New Zealand and JM acquired several businesses including printed circuit board operation increasing the portfolio
4. Diversified revenue in terms of end-market and geography

5, Nearly 10,000 employees form a part of the expert workforce

Johnson Matthey Weaknesses

Here are the weaknesses in the Johnson Matthey SWOT Analysis:

1. Unfunded employee post-retirement benefits may put pressure on the group's liquidity position
2. Civil penalty allegation against the company has had a blow on the reputation

Johnson Matthey Opportunities

Following are the Opportunities in Johnson Matthey SWOT Analysis:

1. Battery business of the company is boosted by the Axion business
2. Acquisition of Formox likely to strengthen JM's existing technologies for process catalysts
3. Acquisitions improves the product portfolio of the company

Johnson Matthey Threats

The threats in the SWOT Analysis of Johnson Matthey are as mentioned:

1. The scare nature of the raw materials opens it to the risk of less availability of raw material
2. Risks associated with conducting business outside the UK
3. Stringent norms associated with the patents

Johnson Matthey Competition

Below are the top 5 Johnson Matthey competitors:

1. Akzo Nobel N.V.

2. Anglo American plc

3. Ferro Corporation

4. Lonmin Plc

5. Mitsubishi Chemical Holdings Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Johnson Matthey. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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