Johnson Matthey SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2783

SWOT Analysis of Johnson Matthey with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Johnson Matthey

Parent Company

Johnson Matthey


Diversified chemicals


Industrial products

Tagline/ Slogan

Sustainability – it's not just about the environment


Global specialty chemicals



Environmental, metal and chemical product segments

Target Group

Refinieries, Pharma industries, Fertilizer and Chemical industries


Environmental, health and safety performance oriented products

SWOT Analysis


1. Strong research and development oriented product management
2. Great focus on Sustainability in its operation functions
3. Acquired subsidiaries in Australia and New Zealand and JM acquired several businesses including printed circuit board operation increasing the portfolio
4. Diversified revenue in terms of end-market and geography

5, Nearly 10,000 employees form a part of the expert workforce


1. Unfunded employee post-retirement benefits may put pressure on the group's liquidity position
2. Civil penalty allegation against the company has had a blow on the reputation


1. Battery business of the company is boosted by the Axion business
2. Acquisition of Formox likely to strengthen JM's existing technologies for process catalysts
3. Acquisitions improves the product portfolio of the company


1. The scare nature of the raw materials opens it to the risk of less availability of raw material
2. Risks associated with conducting business outside the UK
3. Stringent norms associated with the patents



1. Akzo Nobel N.V.

2. Anglo American plc

3. Ferro Corporation

4. Lonmin Plc

5. Mitsubishi Chemical Holdings Corporation

The table above concludes the Johnson Matthey SWOT analysis along with its marketing and brand parameters.


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