K+S Group SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1158

SWOT Analysis of K+S Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

K+S Group

Parent Company

K+S companies


Diversified chemicals


Industrial products

Tagline/ Slogan

Experience growth


World's leading suppliers of specialty and standard fertilizers and salt products



Fertilizers and salt products

Target Group

Agriculture and industrial manufacturers


Tailor-made products and services to meet customer need

SWOT Analysis


1. K+S operates globally in Europe, the US, Canada, Singapore, India, Russia, South Africa, China and Peru
2. It has a strong work force of 14500 people functioning globally
3. They have a wide portfolio of tailor-made products and services to meet the customer needs exclusively
4. Specialist in extraction of potash and magnesium crude salts

5. Its area of expertise is fertilisers, plant chemicals and salts


1. An year on year decrease in the operating profit of the group
2. Increase in dependence of organic farming eating the market share of inorganic fertilizers
3. Economic downturn has reduced the product volume and revenue


1. It also provides waste management and recycling services, logistics services, and animal hygiene products, which increases the scope of business of the group
2. The demand of specialty fertilizers can be leveraged to increase business
3. Scope of further expansion in the global market due to increase in demand


1. European division threatened by the economic fluctuations adding to the misery of decreasing profit margin
2. Increasing completion further threatens the profit margin of the products
3. Stringent environment regulations that may affect the operations of the company





3. Suedwestdeutsche Salzwerke AG

The table above concludes the K+S Group SWOT analysis along with its marketing and brand parameters.


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