K+S Group SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2047

SWOT analysis of K+S Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In K+S Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like K+S Group to benchmark its business & performance as compared to the competitors and industry. K+S Group is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top K+S Group competitors and elaborates K+S Group market segmentation, target group, positioning & Unique Selling Proposition (USP).

K+S Group SWOT, Competitors, Marketing STP & Brand analysis Table
K+S Group Brand Analysis
Parent Company

K+S companies


Diversified chemicals


Industrial Products and Chemicals

Tagline/ Slogan

Experience growth


World's leading suppliers of specialty and standard fertilizers and salt products

K+S Group STP

Fertilizers and salt products

Target Group

Agriculture and industrial manufacturers


Tailor-made products and services to meet customer need

K+S Group SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of K+S Group. Strengths are:

1. K+S operates globally in Europe, the US, Canada, Singapore, India, Russia, South Africa, China and Peru
2. It has a strong work force of 14500 people functioning globally
3. They have a wide portfolio of tailor-made products and services to meet the customer needs exclusively
4. Specialist in extraction of potash and magnesium crude salts

5. Its area of expertise is fertilisers, plant chemicals and salts


Here are the weaknesses in the K+S Group SWOT Analysis:

1. An year on year decrease in the operating profit of the group
2. Increase in dependence of organic farming eating the market share of inorganic fertilizers
3. Economic downturn has reduced the product volume and revenue


Following are the Opportunities in K+S Group SWOT Analysis:

1. It also provides waste management and recycling services, logistics services, and animal hygiene products, which increases the scope of business of the group
2. The demand of specialty fertilizers can be leveraged to increase business
3. Scope of further expansion in the global market due to increase in demand


The threats in the SWOT Analysis of K+S Group are as mentioned:

1. European division threatened by the economic fluctuations adding to the misery of decreasing profit margin
2. Increasing completion further threatens the profit margin of the products
3. Stringent environment regulations that may affect the operations of the company

K+S Group Competition

Below are the top 3 K+S Group competitors:



3. Suedwestdeutsche Salzwerke AG

The brandguide table above concludes the K+S Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to K+S Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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