Nitto Denko SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1398

SWOT Analysis of Nitto Denko with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nitto Denko

Parent Company

Nitto Denko


Diversified chemicals


Industrial products

Tagline/ Slogan



Offering consistent products since 1918



Optronics segment, industrial tape segment, and medical and membrane segment

Target Group

Diverse industrial, electronic, and functional products


Brand providing diversified products (not restricted to electrials)

SWOT Analysis


1. Well diversified product portfolio encompassing many major products
2. The group has a geographic presence in Japan, Asia and Oceania, North America, and Europe
3. Strong work force of 32000 employees
4. High focus on research and development

5. It produces LCDs, tapes, vinyl, insulation etc


1. Financial performance of the company has been in a decline trend
2. Vendor dependence has been high , exposing the company to risk based on vendor dependency
3. Lawsuit with a market major had tarnished the brand image


1. Expanding into new business areas such as Green (Environmentally Friendly), Clean (New Energy), and Fine (Life Science) business domains, and to develop ANT (Area Niche Top) products
2. Venturing into emerging countries including China, India and Brazil
3. Robust forecasts for the global semiconductor industry


1. Japan based manufacturing is threatened by natural calamities
2. Stringent regulation in future arises the issue of compliance
3. Currency fluctuations can adversely impact Nitto Denko's business performance and financial position



1. 3M

2. Hoya Corporation

3. SUMCO Corporation

4. Sumitomo Chemical Company, Limited

5. Tosoh Corporation

The table above concludes the Nitto Denko SWOT analysis along with its marketing and brand parameters.


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