OCI Company SWOT Analysis, Competitors & USP

SWOT analysis of OCI Company analyses the brand by its strengths, weaknesses, opportunities & threats. In OCI Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like OCI Company to benchmark its business & performance as compared to the competitors. OCI Company is one of the leading brands in the industrial products and chemicals sector.

The article below lists the OCI Company SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the OCI Company SWOT Analysis:

SWOT Analysis of OCI Company

For OCI Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

OCI Company Strengths

The strengths of OCI Company looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of OCI Company :

1. Specialist manufacture of dyes and pigments has constantly been supplying products that respond to the needs of the times

2. High quality, environmentally friendly products

3. Significant commitment to safety, technological improvements and unparalleled customer support

4. Out standing research and development capability has produced many new products and a large number of those products still maintain a significant market share internationally

5. One of the most prominent green energy and chemical companies in Korea

OCI Company Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the OCI Company SWOT Analysis:

1. Solar business segment is affected due to the dip in the segment

2. Heavy inventory requirement of the industry and The company has faced a dip in operational profit and profit margin due to the fluctuating economic condition

OCI Company Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in OCI Company SWOT Analysis:

1. Increasing market for chemical reagents and agrochemicals can be used by the chemical division

2. Medical ingredients supply for the pharmaceutical industry can be increased

3. Trading business, which is involved in the manufacture of glacial acetic acid can be leveraged to expand

4. Rising demand for LED products

OCI Company Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of OCI Company are as mentioned:

1. Dealing with high risk chemicals will increase the operation risk associated with the company

2. Increase in competition can lead to decrease in profit margin for the company

3. Further stringent environmental laws in future such as REACH can be a threat to chemical manufacturing

OCI Company Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of OCI Company:

1. Hanwha Chemical Corporation

2. LG Chem, Ltd.

3. Samsung Group

Hence this concludes the OCI Company SWOT analysis.

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About OCI Company

OCI Company Overview
Parent Company	Oriental Chemical Industries
Category	Industrial products
Sector	Industrial Products and Chemicals
Tagline/ Slogan	Promoting a healthy nuclear industry
USP	Industry leader in the production of soda ash, sodium percarbonate and hydrogen peroxide
OCI Company STP
Segmentation	Renewable energy materials, inorganic chemicals, petro and coal chemicals, fine chemicals, insulation and sapphire ingot
Target Market	Detergent, oxygen generating agent, wastewater treatment agent, water pipe and medical instruments cleansers manufacturers and pharmaceutical industry
Positioning	Safest, most efficient provider of inorganic chemical solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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