Saudi Kayan Petrochemical SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2281

SWOT analysis of Saudi Kayan Petrochemical analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Saudi Kayan Petrochemical SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Saudi Kayan Petrochemical to benchmark its business & performance as compared to the competitors and industry. Saudi Kayan Petrochemical is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Saudi Kayan Petrochemical competitors and elaborates Saudi Kayan Petrochemical market segmentation, target group, positioning & Unique Selling Proposition (USP).

Saudi Kayan Petrochemical SWOT, Competitors, Marketing STP & Brand analysis Table
Saudi Kayan Petrochemical Brand Analysis
Parent Company

Partnership between Saudi Basic industries Corp. and AlKayan Petrochemical Company

Category

Industrial Products

Sector

Industrial Products and Chemicals

Tagline/ Slogan

Chemistry that matters

USP

Largest petrochemical complex in the world

Saudi Kayan Petrochemical STP
Segment

Petrochemical products

Target Group

Manufacturing requiring Ethylene, propylene and derivatives, as well as downstream products including aminoethanols, aminomethyls

Positioning

Leading manufacturer of basic and value added petrochemical products

Saudi Kayan Petrochemical SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Saudi Kayan Petrochemical. Strengths are:

1. Has commenced production of some specialized chemicals produced for the first time in Saudi Arabia such as Ethanolamines (MEA, DEA & TEA), Ethoxylates, Phenol, Cumene and Polycarbonate

2. Supplier of outstanding quality products

3. Strategic joint venture between Saudi Kayan, Sadara Chemical and the Saudi Acrylic Acid Company, and SABIC has helped the company to improve product portfolio

4. Strong policies that strives to prevent all process and non-process related incidents to employees

Weaknesses

Here are the weaknesses in the Saudi Kayan Petrochemical SWOT Analysis:

1. High price pressure due to Rising competition and the threat of higher costs at Saudi

2. Slowing global economy has also squeezed the earnings derived from petrochemicals segment

3. Less incentive for energy majors to make the sizeable investments needed to bring gas fields on-line and develop the infrastructure

Opportunities

Following are the Opportunities in Saudi Kayan Petrochemical SWOT Analysis:

1. Ethanolamines, Phenol, Cumene and Polycarbonate provide wide web of opportunities for the downstream industries penetration

2. New acquisitions and joint ventures can assist in establishing and spreading the business segment base of the company

3. Global expansion especially in emerging economies can boost the companys future

Threats

The threats in the SWOT Analysis of Saudi Kayan Petrochemical are as mentioned:

1. The vast new shale gas reserves come on-line in the US and elsewhere erodes the scope of expansion

2. Saudi government lifting its base rate for gas would raise costs for petrochemical companies

3. Gas supplies may not be sufficient in the long term to feed the expanding petrochemicals industry

Saudi Kayan Petrochemical Competition
Competitors

Below are the top 2 Saudi Kayan Petrochemical competitors:

1. Sahara Petrochemical Company

2. Yanbu National Petrochemicals Company

The brandguide table above concludes the Saudi Kayan Petrochemical SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Saudi Kayan Petrochemical. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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