Showa Denko SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 908

SWOT Analysis of Showa Denko with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Showa Denko

Parent Company

Merger of Nihon Electrical Industries and Showa Fertilizers


Industrial products


Diversified chemicals

Tagline/ Slogan

Shaping ideas


Unique chemical company with individualized products



Petrochemicals, electronics, chemicals, aluminum, inorganics and others

Target Group

Olefins and organic chemicals, electronics materials and hard disk, industrial gases, basic chemicals, electronic chemicals, and functional chemicals, LIB manufacturers and builders


Passion project - Provision of useful and safe products

SWOT Analysis


1. Developing of strong revenue stream made possible through due to the diversified product portfolio

2. Strong employee base of about 12000 people

3. Presence in wide business segments reduces dependency risk and enables it to tap opportunities in various industries

4. High focus on long-term sustainable growth

5. Its product portfolio includes chemicals, electronics, inorganics, aluminium etc


1. Over dependency on Japanese market exposing business to concentration risks

2. Adverse economic, regulatory and environmental policies have affected the business as in case of natural disaster in Japan

3. Operating income decreased due to the influence of the steel industry’s prolonged inventory adjustments on electrode business


1. Expanding of the aluminum-based products business outside Japan is likely to help SDK increase its geographic footprint

2. Expansion of Graphite electrode business to provide huge growth opportunity for the company

3. Petrochemical division to be strengthened by the strategic initiatives


1. Concentration of business in Japan and appreciating Yen could affect the company's results of operations

2. High competition in the business can affect the companies profit margin

3. Olefin supply exceeded demand, despite brisk demand from China



1. Asahi Kasei Corporation

2. GrafTech International Ltd.

3. Mitsubishi Chemical Corporation

4. Sumitomo Chemical Co., Ltd.

The table above concludes the Showa Denko SWOT analysis along with its marketing and brand parameters.


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