Teijin SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2117

SWOT analysis of Teijin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Teijin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Teijin to benchmark its business & performance as compared to the competitors and industry. Teijin is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Teijin competitors and elaborates Teijin market segmentation, target group, positioning & Unique Selling Proposition (USP).

Teijin SWOT, Competitors, Marketing STP & Brand analysis Table
Teijin Brand Analysis
Parent Company

Teikoku Rayon


Industrial products


Industrial Products and Chemicals

Tagline/ Slogan

Human Chemistry, human solutions


Providers of sustainable transportation

Teijin STP

Films and plastics; pharmaceuticals and home healthcare; high-performance fibers; and polyester fibers

Target Group

Films and resins for various industrial application, apparel industry, aramid fibers, carbon fibers, composites and pharmacy industries


Technological innovators in Green Chemistry, Healthcare, and overlapping domains

Teijin SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Teijin. Strengths are:

1. Comprehensive portfolio of products catering to customers in various industries

2. The company's international operations is expanded with strategic joint venture such as the JV with DuPont

3. Balanced revenue mix from various business segments

4. Agreement with the China Chemical Fibers Association to enter into a comprehensive alliance

5. The company has a strong workforce of over 15,000 employees


Here are the weaknesses in the Teijin SWOT Analysis:

1. Focus of business in Japan increases the concentration risk and limited market share

2. Being a country prone to natural disasters, the company's high dependence on Japan exposes it to risks associated with market


Following are the Opportunities in Teijin SWOT Analysis:

1. Revenue from the pharmaceutical business can be boosted with introducing new product line

2. Expanding demand for carbon fiber composites due to high demand

3. Joint ventures likely to strengthen Teijin's product portfolio


The threats in the SWOT Analysis of Teijin are as mentioned:

1. Pressure on the pricing of products due to the consolidation by chemical companies

2. Natural disasters could affect the company's operations

3. Drug price revisions in Japan could affect the company's revenue growth

Teijin Competition

Below are the top 4 Teijin competitors:

1. Dow Chemical Company

2. Kaneka Corporation

3. Sanofi SA

4. Toray Industries, Inc.

The brandguide table above concludes the Teijin SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Teijin. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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