Teijin SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1276

SWOT Analysis of Teijin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Teikoku Rayon


Industrial products


Diversified chemicals

Tagline/ Slogan

Human Chemistry, human solutions


Providers of sustainable transportation



Films and plastics; pharmaceuticals and home healthcare; high-performance fibers; and polyester fibers

Target Group

Films and resins for various industrial application, apparel industry, aramid fibers, carbon fibers, composites and pharmacy industries


Technological innovators in Green Chemistry, Healthcare, and overlapping domains

SWOT Analysis


1. Comprehensive portfolio of products catering to customers in various industries

2. The company's international operations is expanded with strategic joint venture such as the JV with DuPont

3. Balanced revenue mix from various business segments

4. Agreement with the China Chemical Fibers Association to enter into a comprehensive alliance

5. The company has a strong workforce of over 15,000 employees


1. Focus of business in Japan increases the concentration risk and limited market share

2. Being a country prone to natural disasters, the company's high dependence on Japan exposes it to risks associated with market


1. Revenue from the pharmaceutical business can be boosted with introducing new product line

2. Expanding demand for carbon fiber composites due to high demand

3. Joint ventures likely to strengthen Teijin's product portfolio


1. Pressure on the pricing of products due to the consolidation by chemical companies

2. Natural disasters could affect the company's operations

3. Drug price revisions in Japan could affect the company's revenue growth



1. Dow Chemical Company

2. Kaneka Corporation

3. Sanofi SA

4. Toray Industries, Inc.

The table above concludes the Teijin SWOT analysis along with its marketing and brand parameters.


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