Wacker Chemie SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2897

SWOT analysis of Wacker Chemie analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wacker Chemie SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wacker Chemie to benchmark its business & performance as compared to the competitors and industry. Wacker Chemie is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Wacker Chemie competitors and elaborates Wacker Chemie market segmentation, target group, positioning & Unique Selling Proposition (USP).

Wacker Chemie SWOT, Competitors, Marketing STP & Brand analysis Table
Wacker Chemie Brand Analysis
Parent Company

Wacker Chemical Corporation


Industrial products


Industrial Products and Chemicals

Tagline/ Slogan

Let’s make the perfect combination


One of the world's top maker of polysilicon

Wacker Chemie STP

Siltronic, Silicones, Polymers, Polysilicon and Biosolutions

Target Group

Silicone and polymer chemistry, specialty and fine chemistry, polysilicon production and semiconductor technologies, paint and paper industries


Leaders in customer-oriented supply

Wacker Chemie SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wacker Chemie. Strengths are:

1. Wacker Silicones division offers wide portfolio with 3,000 products ranging from silicone- based fluids, emulsions, resins, elastomers and sealants, to silanes and pyrogenic silica grades

2. Wacker is represented by subsidiaries and sales offices in 30 countries in the Americas, Asia, Australia and Europe and has a strong global presence

3. They have a strong employee base of around 17,000 people

4. Unilever presented WACKER, the Munich-based chemical company, with Partner to Win Award for its customer-oriented supply of silicone raw materials

5. One of the largest of its kind company in Germany as well as Europe


Here are the weaknesses in the Wacker Chemie SWOT Analysis:

1. The companies fiscal situation has suffered a decline due to the financial crisis

2. Sales weakened by ongoing crisis in the solar industry

3. Mccoy Silicons Ltd  allegation of deliberate sale of goods as loss leaders or at a discounted and predatory price by Wacker in India has tarnished the reputation of Wackers


Following are the Opportunities in Wacker Chemie SWOT Analysis:

1. Growth opportunities in Asia and other emerging countries

2. Region-specific product development via complete supply chain for dispersions and dispersible polymer powders can improve the reach

3. Good product portfolio for megatrends, such as energy, greater prosperity, urbanization and digitization


The threats in the SWOT Analysis of Wacker Chemie are as mentioned:

1. Government incentives in Germany and other European key markets being scaled back possesses a threat to the company

2. Rising Solar-silicon prices remain a major challenge

3. Economic fluctuations can affect the operational efficiency and performances

Wacker Chemie Competition

Below are the top 3 Wacker Chemie competitors:

1. Dow Corning Corporation

2. Rhodia

3. Evonik Degussa GmbH

The brandguide table above concludes the Wacker Chemie SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wacker Chemie. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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