Wacker Chemie SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1800

SWOT Analysis of Wacker Chemie with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wacker Chemie

Parent Company

Wacker Chemical Corporation


Industrial products


Diversified chemicals

Tagline/ Slogan

Let’s make the perfect combination


One of the world's top maker of polysilicon



Siltronic, Silicones, Polymers, Polysilicon and Biosolutions

Target Group

Silicone and polymer chemistry, specialty and fine chemistry, polysilicon production and semiconductor technologies, paint and paper industries


Leaders in customer-oriented supply

SWOT Analysis


1. Wacker Silicones division offers wide portfolio with 3,000 products ranging from silicone- based fluids, emulsions, resins, elastomers and sealants, to silanes and pyrogenic silica grades

2. Wacker is represented by subsidiaries and sales offices in 30 countries in the Americas, Asia, Australia and Europe and has a strong global presence

3. They have a strong employee base of around 17,000 people

4. Unilever presented WACKER, the Munich-based chemical company, with Partner to Win Award for its customer-oriented supply of silicone raw materials

5. One of the largest of its kind company in Germany as well as Europe


1. The companies fiscal situation has suffered a decline due to the financial crisis

2. Sales weakened by ongoing crisis in the solar industry

3. Mccoy Silicons Ltd  allegation of deliberate sale of goods as loss leaders or at a discounted and predatory price by Wacker in India has tarnished the reputation of Wackers


1. Growth opportunities in Asia and other emerging countries

2. Region-specific product development via complete supply chain for dispersions and dispersible polymer powders can improve the reach

3. Good product portfolio for megatrends, such as energy, greater prosperity, urbanization and digitization


1. Government incentives in Germany and other European key markets being scaled back possesses a threat to the company

2. Rising Solar-silicon prices remain a major challenge

3. Economic fluctuations can affect the operational efficiency and performances



1. Dow Corning Corporation

2. Rhodia

3. Evonik Degussa GmbH

The table above concludes the Wacker Chemie SWOT analysis along with its marketing and brand parameters.


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