Wacker Chemie SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2451

SWOT Analysis of Wacker Chemie with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wacker Chemie

Parent Company

Wacker Chemical Corporation


Industrial products


Industrial Products and Chemicals

Tagline/ Slogan

Let’s make the perfect combination


One of the world's top maker of polysilicon

Wacker Chemie STP


Siltronic, Silicones, Polymers, Polysilicon and Biosolutions

Target Group

Silicone and polymer chemistry, specialty and fine chemistry, polysilicon production and semiconductor technologies, paint and paper industries


Leaders in customer-oriented supply

Wacker Chemie SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wacker Chemie :

1. Wacker Silicones division offers wide portfolio with 3,000 products ranging from silicone- based fluids, emulsions, resins, elastomers and sealants, to silanes and pyrogenic silica grades

2. Wacker is represented by subsidiaries and sales offices in 30 countries in the Americas, Asia, Australia and Europe and has a strong global presence

3. They have a strong employee base of around 17,000 people

4. Unilever presented WACKER, the Munich-based chemical company, with Partner to Win Award for its customer-oriented supply of silicone raw materials

5. One of the largest of its kind company in Germany as well as Europe


1. The companies fiscal situation has suffered a decline due to the financial crisis

2. Sales weakened by ongoing crisis in the solar industry

3. Mccoy Silicons Ltd  allegation of deliberate sale of goods as loss leaders or at a discounted and predatory price by Wacker in India has tarnished the reputation of Wackers


1. Growth opportunities in Asia and other emerging countries

2. Region-specific product development via complete supply chain for dispersions and dispersible polymer powders can improve the reach

3. Good product portfolio for megatrends, such as energy, greater prosperity, urbanization and digitization


1. Government incentives in Germany and other European key markets being scaled back possesses a threat to the company

2. Rising Solar-silicon prices remain a major challenge

3. Economic fluctuations can affect the operational efficiency and performances

Wacker Chemie Competition


Below are the 3 main Wacker Chemie competitors :

1. Dow Corning Corporation

2. Rhodia

3. Evonik Degussa GmbH

The brandguide table above concludes the Wacker Chemie SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Wacker Chemie. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: