DIC Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of DIC Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DIC Corporation

Parent Company

DIC Corporation (earlier: Dainippon Ink and Chemicals)


Industrial Products


Diversified chemicals

Tagline/ Slogan

Color & Comfort by Chemistry


Organic pigmentation segment



Printing inks and supplies, chemical solution materials, synthetic resins, and neo-graphic arts materials

Target Group

Printing and related equipments, labels and stickers; specialty magnetic foils; decorative boards; decorative systems; hollow-fiber modules; and health foods, fluoro-chemicals and bonding adhesives for optical discs


Cultivating world-class related core technologies in resin and pigments

SWOT Analysis


1. DIC has well established global presence with DIC more than 180 companies in 60+ countries worldwide

2. The company has a strong employee base of 21,000 people

3. Wide portfolio of synthetic resins and organic pigments catering to diverse industries

4. DIC's packaging inks product portfolio strengthened by the acquisition of Pacific Inks

5. It is one of the biggest companies in Japan in the industry


1.Exposed to geographic concentration risk due to concentration of their facilities in Japan

2. Sluggish performance of few of the business segments has affected the company financial performance

3. Natural calamity in Japan has caused large scale disruption in production and supply chain network in the area


1. Increase in business possible through the ongoing capacity expansion of packaging inks and synthetic resins in China

2. Organic pigmentation will achieve high demand due to the increase in significance for sustainable product

3. Expansion into other areas can help in increasing the firms global reach


1.Pricing pressure exerted by the consolidation of business by firms in the industry

2. Stringent environmental regulations can affect the companies operation

3. European sovereign debt crisis and slowing economic growth in China has affected the company operation



1. Akzo Nobel N.V.

2. The Dow Chemical Company


The table above concludes the DIC Corporation SWOT analysis along with its marketing and brand parameters.


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