DIC Corporation SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1749

SWOT Analysis of DIC Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DIC Corporation

Parent Company

DIC Corporation (earlier: Dainippon Ink and Chemicals)


Industrial Products


Industrial Products and Chemicals

Tagline/ Slogan

Color & Comfort by Chemistry


Organic pigmentation segment

DIC Corporation STP


Printing inks and supplies, chemical solution materials, synthetic resins, and neo-graphic arts materials

Target Group

Printing and related equipments, labels and stickers; specialty magnetic foils; decorative boards; decorative systems; hollow-fiber modules; and health foods, fluoro-chemicals and bonding adhesives for optical discs


Cultivating world-class related core technologies in resin and pigments

DIC Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of DIC Corporation :

1. DIC has well established global presence with DIC more than 180 companies in 60+ countries worldwide

2. The company has a strong employee base of 21,000 people

3. Wide portfolio of synthetic resins and organic pigments catering to diverse industries

4. DIC's packaging inks product portfolio strengthened by the acquisition of Pacific Inks

5. It is one of the biggest companies in Japan in the industry


1.Exposed to geographic concentration risk due to concentration of their facilities in Japan

2. Sluggish performance of few of the business segments has affected the company financial performance

3. Natural calamity in Japan has caused large scale disruption in production and supply chain network in the area


1. Increase in business possible through the ongoing capacity expansion of packaging inks and synthetic resins in China

2. Organic pigmentation will achieve high demand due to the increase in significance for sustainable product

3. Expansion into other areas can help in increasing the firms global reach


1.Pricing pressure exerted by the consolidation of business by firms in the industry

2. Stringent environmental regulations can affect the companies operation

3. European sovereign debt crisis and slowing economic growth in China has affected the company operation

DIC Corporation Competition


Below are the 2 main DIC Corporation competitors :

1. Akzo Nobel N.V.

2. The Dow Chemical Company


The brandguide table above concludes the DIC Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to DIC Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: