Hanwha Chemical SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 1557

SWOT analysis of Hanwha Chemical analyses the brand/company with its strengths, weaknesses, opportunities & threats. Hanwha Chemical is one of the leading brands in the industrial products and chemicals sector. The table below also lists the top Hanwha Chemical competitors and elaborates Hanwha Chemical segmentation, targeting, positioning & USP.

Hanwha Chemical

Parent Company

Hanwha Petrochemical


Industrial Products


Industrial Products and Chemicals

Tagline/ Slogan



Pioneers in development of PVC

Hanwha Chemical STP


Synthetic resins and various petrochemical products

Target Group

Polyethylene (PE), PVC, chlor-alkali (CA), photovoltaic, biopharmaceutical, secondary battery materials and nano material


Global chemical leader

Hanwha Chemical SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hanwha Chemical. Strengths are:

1. Pioneers and well established in PVC (Polyvinyl Chloride) the widely used plastic material

2. Has strong environment, health and safety management policy

3. Strong R&D, which focuses on developing eco-friendly and value-added products in the existing PO and chemical businesses

4. Strong environmental focused growth model

5. Over 2000 people are employed as a part of its workforce


Here are the weaknesses in the Hanwha Chemical SWOT Analysis:

1. The economic condition has resulted in the reduction of the operation profit and profit margin

2. The scarcity in raw material for petrochemical industry has resulted in increase in cost incurred by the company

3. Stringent regulation on environmental aspects has also resulted in increase in cost of operation of the company


Following are the Opportunities in Hanwha Chemical SWOT Analysis:

1. Diversifying the business and expanding the operations abroad ill help in capturing larger market share

2. Additional focus on new growth engines such as solar energy, biopharmaceuticals, secondary batteries and nanotechnology

3. Opportunity to expand wide beyond Asia-Pacific region due to the increasing demand for the products


The threats in the SWOT Analysis of Hanwha Chemical are as mentioned:

1. Risk of Overcapacity in the Asia-Pacific Region as the company operates from Asia – Pacific region exclusively

2. Other risks such as natural calamities associated with geographic concentration

3. Growing completion in the industry is a threat to the companies operation in petrochemical industry

Hanwha Chemical Competition


Below are the top 3 Hanwha Chemical competitors:

1. LG Chem, Ltd.

2. OCI Company Ltd.

3. Samsung Total Petrochemicals Co., Ltd.

The brandguide table above concludes the Hanwha Chemical SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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