Himadri Chemical and Industries SWOT Analysis, Competitors & USP

Posted in Industrial Products and Chemicals, Total Reads: 2079

SWOT analysis of Himadri Chemical and Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. Himadri Chemical and Industries is one of the leading brands in the industrial products and chemicals sector. In addition to SWOT Analysis, the table below also lists the top Himadri Chemical and Industries competitors and elaborates Himadri Chemical and Industries segmentation, targeting, positioning & USP.

Himadri Chemical and Industries Ltd

Parent Company

Himadri Casting Pvt. Ltd


Industrial Products


Industrial Products and Chemicals

Tagline/ Slogan

Unleash the power of future


India’s largest maker of coal tar pitch

Himadri Chemical and Industries STP


Coal tar distillation products, carbon black, advanced carbon materials, coal tar-based corrosion protection products, and naphthalene sulphonate

Target Group

Aluminum, steel, automobile, graphite electrode, infrastructure, lithium-ion batteries, and tires and other rubber products industries.


Core competence in Carbon products

Himadri Chemical and Industries SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Himadri Chemical and Industries. Strengths are:

1. Himadri Chemicals has a large portfolio of products catering to the needs of diverse industries and carving for itself a niche in its sector

2. The only integrated complex to manufacture coal tar pitch, chemical oils, carbon black, napthalene, advance carbon, corrosion protection, naphthalene sulphonate, and generate power

3. Credible business model endorsed by the presence of investors like Citi Venture Capital International (CVCI), IFC Washington and Bain Capital

4. Strong environment protection policies such as the company generates clean and green power by using waste gas and through investments in renewable wind energy

5. One of the most prominent brands in India in this industry


Here are the weaknesses in the Himadri Chemical and Industries SWOT Analysis:

1. Decreasing profit margin in the industry due to the increase in completion and collaboration

2. The allegation with Coal Tar Refining Company has created some negative impact for the company


Following are the Opportunities in Himadri Chemical and Industries SWOT Analysis:

1. One of the few global manufacturers of zero quinolene insoluble (QI) pitch, a critical input of graphite electrodes manufacture

2. Increased supply an the consumption of aluminium cater to the increase in products demand in downstream sectors.

3. Middle East, China & India provides proximate demand, low power costs and the easy availability of competitively-priced raw material


The threats in the SWOT Analysis of Himadri Chemical and Industries are as mentioned:

1. Economic turbulence may affect the functioning of the company in the industry

2. Stringent rules on patents in future may affect the possibility of venturing into new product lines

3. High risk associated with the petro-chemical production industry such as tar

Himadri Chemical and Industries Competition


Below are the top 2 Himadri Chemical and Industries competitors:

1. Godrej Industries Limited

2. Saudi Kayan Petrochemical

The brandguide table above concludes the Himadri Chemical and Industries SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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